Through its collaboration with the Franco-Italian photographer Jean Pigozzi, Leica presents the first special edition of its versatile instant picture camera: the Leica Sofort LimoLand.
Leica’s Sofort LimoLand is an eye-catching, bright and colourful camera. Its visual highlights and uniquness stem from ‘Mr. Limo’ – the logo of the LimoLand fashion label created by Jean Pigozzi.
Pigozzi loves colour, especially when it comes to his clothes. “It depressed me to see that so many people wear nothing but black. It’s much too simple.” As colourful as life itself, the Leica Sofort ‘LimoLand by Jean Pigozzi’ stands as a new icon for the sheer joy and endless fun of his fashion label and instant photography.
The technical features of the Leica Sofort LimoLand are identical to those of the standard models of the Leica instant picture camera available in Mint, Orange or White. It offers Automatic, Party & People, Sport & Action and Macro picture modes, plus creative programs for multiple and time exposures, a Selfie mode and a self-timer with two different delay times. To ensure best results every time, the camera automatically adapts parameters such as the exposure time and aperture.
Flash triggering can either be left automatic, or you can turn it on or off, depending on the pictures you want to take. For composing perfect selfies, the Leica Sofort also has a rectangular mirror on the front.
The Leica Sofort ‘LimoLand by Jean Pigozzi’ camera will be on sale from the end of October. The special edition comes complete with a red carrying strap in high-quality nylon with leather trim made by Artisan&Artist and also features a Mr. Limo logo in blue. The set includes instant picture colour films for a total of 20 exposures.
In other Leica news, the German camera brand has designed the 12 megapixel dual lens camera for the upcoming Huawei Mate 10 smartphone.