Sony wants to alleviate your pain—well, at least for photographers anyway. “The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,” says Neal Manowitz, who is the deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today—at any price level—the Alpha 7S III opens up a new world of possibilities for today’s creators.”
So how is Sony going about relieving the pain points that photographers so often deal with? For starters, the Alpha 7S III features a new 12.1MP back-illuminated 35mm full-frame Exmor R CMOS image sensor. This new sensor has ultra-high sensitivity, a 15 plus stop wide dynamic range, and a new autofocus system. Video recording is done in 4K 120p and 10-bit 4:2:2 colour depth with dual-slot relay recording that allows for over an hour of 4K 60p. The Alpha 7S III also boasts a new heat-dissipating mechanism to keep the camera cooler while filming for such long durations. The back of the camera features a touch screen interface and a side flip LCD screen.
Inside the Alpha 7S III, you’ll find the new BIONZ XR image processing engine. This new processor has up to eight times more processing power to help minimize processing latency. The system also includes a 9.44 million dot OLED electronic eye-level viewfinder, making it the world’s largest and brightest. Not only does the camera take superb stills, but the video offers plenty of functions to help get better video as well, such as in-body image stabilization and the new Creative Look with 10 presets for both video and photo shoots. Sony’s new Alpha 7S III definitely helps eliminate the pain points you might be battling, and at a reasonable price—USD$3,499.99.