There’s no reason why portable data storage can’t be just as bold and stylish in appearance as any other digital accessory. That’s certainly the belief of Western Digital, known for its My Passport and My Book ranges of storage options. Western Digital has partnered with Fuseproject, an award-winning industrial design and branding firm, to reimagine not only how the My Passport and My Book ranges looks, but how they are used.
The slender, crisp-edged hard drives are built to resemble vibrant blocks, a little like Lego but without the grooves to be built up. Instead, the top is smooth and glossy, the type of surface that you wouldn’t want fingerprints all over. The base is textured for grip and won’t show marks or prints. No matter what size storage option, these portable device fit in the palm of your hands. It’s called portable storage for a reason.
The My Passport drives come in six vivid colours – Black, Yellow, Red, White, Orange and Blue with storage options up to 4TB, while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. Password protection with 256-bit AES hardware encryption and automatic backup are just the icing on the cake. The My Passport for MacBook is available in a stylish Black colour and covers the same bases but is formatted for the Mac OS and Time Machine backup. My Book is the granddaddy of the series, with a massive 8 TB. That’s over 300 Blu Ray Quality movies