One of the most interesting things about CES is the crazy concepts that the industry leaders unveil. Take the Toyota Concept-i which looks like it was pulled straight from Blade Runner or Minority Report. Pronounced “Yui”, Toyota’s concept car is an interesting take on the future of automotive transport.
The Yui concept was inspired by Toyota’s belief that cars are for people who want to go to more places safely and efficiently and enjoy the thrill of the drive at the same time. The minds at the Calty Design Research centre dreamed up this concept that’s intelligent, friendly and helpful. The Yui is designed to continually learn, getting to know you and your needs, and then start to anticipate them for you. Toyota is going for a bond between car, driver and society that revolves around trust and loyalty.
The practicality of the Yui’s design has yet to be explored, but it sure does look attractive with its sculptural qualities, graphics and captivating approach to lighting. The vehicle uses light, sound and even touch to communicate critical information. A single wide-screen 3-D, full-colour Head-Up Display blends into the minimal interior so that it’s clean and uncluttered. One other interesting thing about the Yui is that it always looks like it’s in motion even when it’s not.