Even the growth of Netflix and Stan hasn’t stopped the average Aussie from consuming 70 hours of free-to-air TV each month. To cater for this, the new Telstra TV includes an integrated TV tuner so you can enjoy the likes of Stranger Things, Game of Thrones and Home & Away from the same menu.
Since launching in 2015, Telstra TV has become Australia’s most popular streaming service, selling more than 1 million units.
“Entertainment plays a huge role in our lives, and there’s never been more content – live or streaming – available for Australians than there is right now,” said Michele Garra, Executive Director of Media, Telstra.
“Despite this innovation and choice, it has become increasingly difficult for consumers to find what they want to watch, in addition to the frustration of switching between services and devices to keep the whole family happy and entertained.”
The new Telstra TV aims to reduce frustration by providing Australia’s first integrated search function – allowing you to search and discover content across all five catch-up services (ABC iView, SBS On Demand, +7, 9NOW and Tenplay), plus Foxtel Now, BigPond Movies, Stan and Netflix – and every free-to-air live channel. Telstra TV then takes you straight to the content using deep linking technology.
The new 4K HDR capable unit delivers 4x higher resolution when connected to a 4K HDR television. Streaming will become more efficient, reducing demands on the network and improving the viewing experience.
“We know that the high-quality digital experiences we are providing to more Australians will continue to differentiate and drive value for our mobile and broadband customers,” said Ms Garra.
The new Telstra TV mobile app also allows you to search, plan and play content anytime, anywhere. The app also acts as a second remote control for your Telstra TV home device.
Telstra stated that future Telstra TV iterations would feature voice activation, personalised recommendations and more content partners. While the new Telstra TV is an appealing upgrade over the one it precedes, it appears the definitive version might still be some years away. There’s also no mention of Amazon Prime.
The new Telstra TV will be included in Telstra’s $99 bundle from Tuesday 31 October and is exclusive to Telstra Broadband Customers.