When a well-respected camera manufacturer promotes their new lens as the ‘world’s first’ in multiple categories, every photographer should seriously consider paying attention. The Canon EF-M 28mm f/3.5 Macro IS STM is the world’s first macro lens that comes with a built-in Macro Lite, a feature that provides light through the ring of LEDs integrated into the front of the lens. Press a button and this handy technology can create a better sense of depth or add sparkle to a shiny object such as a watch.
This is also the first time an autofocus lens has been capable of focusing to infinity, allowing you to show something small in a big way. You will be able to fill more of the frame with what you want to shoot and keep unwanted background to a minimum. While you’re taking ultra-close-up shots, the Hybrid IS image stabilisation technology helps keep the image sharp by reducing blur.
The final blow to the competition is that it’s also the world’s lightest autofocus lens. Weighing in at only 130g and possessing a total length of 60mm when retracted, the lens can fit just about anywhere. Suitable for the Canon EOS M series of digital cameras, the EF-M 28mm f/3.5 Macro lens is currently available for pre-order from the Canon website.