Sony’s $25,000 Home Cinema Projector Turns Your Living Room into the Theatre

Sony has long been an innovator, dominating any technological space they enter. Whether it’s earphones, speakers, televisions and of course gaming consoles, the brand has proven they understand the market’s wants and needs. In their latest endeavour, Sony is touching on the ever-growing home theatre projector market, launching the Native 4K SXRD Laser Home Projectors as the flagship model.

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Sony 4k sxrd home cinema projector

Sony VPL-XW7000ES | Image: Sony

According to Sony, the new VPL-XW7000ES flagship projector takes things in a new direction. The Native 4K HDR laser model arrives with 3,200lm of brightness, alongside a Live Colour Enhancer which the tech giant claims will offer top-tier picture quality even in bright living spaces. That’s good news for gamers and movie buffs. Traditionally, home theatre projectors have failed to recreate the cinema magic, with outside light completely ruining the deep blacks, leaving you with a washed-out picture that is near-impossible to decipher. Short of building your own theatre room, there haven’t been a lot of options, but Sony says the new VPL-XW7000ES will change the game.

One way it plans to do this is through the new 70mm diameter Advanced Crisp Focused (ACF) lens. The handy little addition comes with an aspherical front element and floating focus system that is designed to produce extreme clarity. Similarly, the TRILUMINOS Display will deliver wider displays and cinema-like colour. Naturally, lighting conditions will play a part in making this possible, but it’s nice to see Sony addressing a major concern.

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Image: Sony

“We have been delivering the highest quality projectors for our customers to enjoy immersive entertainment experiences for 50 years this year, and our Native 4K SXRD projectors have been market leading in providing these experiences for over a decade,” Anna Tan, home cinema product manager for Sony Professional Displays & Solutions said.

“We are so excited to bring the world’s most compact and high brightness laser projectors to our customers, with a sophisticated new design that blends with many home environments and enables more flexibility for use in dedicated rooms as well as media or living rooms with ambient lighting. These new models show our continued commitment to developing products that provide extraordinary viewing experiences whilst delivering more value to the consumer with each generation”.

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Sony VPL-XW7000ES | Image: Sony

Under the hood, the VPL-XW7000ES projector has a lot going for it. Sony has bolstered the flagship release with the latest X1 Ultimate processor, which draws on Sony’s BRAVIA TV video technologies. Rather than focus on picture quality holistically, the tech analyses the colours of individual objects and adjusts the contrast accordingly. While it’s not quite at LG OLED levels, Sony’s significant improvement over the past few years is undeniable and it will be interesting to see how the technology integrates into a projector format.

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That being said, unless you’ve got a boatload of spare cash lying around, you might not get the chance to find out. The new 4K Sony VPL-XW7000ES Home Cinema Projector is currently available for a whopping AUD$25,499. For those on the more ‘budget-friendly’ end of the spectrum, the VPL-XW5000ES might be more to your liking. Removing and altering some of the specs allows Sony to offer an alternative model to the flagship home cinema projector, which is currently available for AUD$9,999 and is available in black and white.

Check it out

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Sony VPL-XW5000ES | Image: Sony

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Man of Many is Australia’s largest men’s lifestyle site and a proudly independent online destination for the latest in products, technology and style, delivering a comprehensive guide to modern life. From lifestyle and grooming to fashion and fitness, our dedicated team is focused on driving the cultural conversation and providing a premium platform for editorially-driven commerce and news. Articles included in this profile are usually written by expert contributors to the site.