In spite of a few hiccups, electronics powerhouse Samsung emerged triumphant by the end of 2016, and if the CES show in Las Vegas is any indication then 2017 is theirs to conquer. For evidence of the fact, look no further than Samsung’s new QLED TV Series. Consisting of three models (Q9, Q8 and Q7), each unit raises the bar on picture quality by way of an innovative technology called Quantum Dot Light Emitting Diode. QLED promises an even greater tier of resolution and contrast than what’s offered by the previous gold standard of OLED.
QLED is all about immaculate detail and range that won’t distort or weaken in the face of any lighting condition. To achieve such a feat, Samsung employs Quantum dots, aka tiny nanocrystals that enable self-illumination in pixels and don’t depend on backlighting. On the surface it sounds similar to OLED, but the science is in fact quite different with the Quantum dots emitting their own light and enabling greater control over hue and energy levels. As a result of such brilliance expect a 100% capture of colour volume, stunning contrast and an utter lack of blurring or degradation no matter what the exposure. In other words the darks and darker and the brights and brighter and never before have those darks and brights been captured with such unyielding accuracy, even at a peak luminance of 1,500 to 2,000 nits. By comparison, OLED displays can usually handle up to 1,000 nits.
Samsung’s QLED TV plays into a few emerging trends, the most obvious one being an omnipresent industry emphasis on display. The TV also incorporates the latest in sleek, untangled design and smart capabilities. Ultimately, however, Samsung is relying on that nifty QLED display technology to stand out from the pack. In the words of HyunSuk Kim, President of the Visual Display Business at Samsung Electronics: “2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED. With the advent of QLED TV, we provide the most true-to-life picture on screen. We have been successful in solving for past inconsistencies in the viewing experience and consumer pain points while redefining the fundamental value of TV.”