Hisense Enters the OLED Market, Brings its Latest TV to Australia

Hisense is jumping aboard the OLED bandwagon, bringing its latest TV to Australia to join the ranks of its current ULED 4K TV line-up.

“In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products,” said Andre Iannuzzi, Head of Marketing at Hisense Australia. “We’re thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV.”

Details on the OLED TV are slim, although Hisense announced that it’s also improving its 2018 ULED 4K TVs. You can expect 1000 zone local dimming on select models, which enhances contrast range and adds greater detail in shadows.

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Hisense is also expanding Smooth Motion, Quantum Dot and UHD Premium Certification across its range. These technologies can affect the image by improving and expanding the colour palette, allowing for more detailed imagery.

The entire 2018 range will also feature an upgraded version of the Hisense Smart TV platform with faster load times, more responsive channel switching and a new mobile app that acts as a remote for the TV.

“Our customer feedback to our ULED range has been overwhelmingly positive and we are always looking for opportunities to evolve our technology to ensure it remains at the forefront of the television industry,” Iannuzzi added.

Availability, pricing and specifications for Australia are expected to be announced in the coming months. For more on the latest TVs, speakers, gadgets and gaming head over to our tech page.

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