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Louis Vuitton Launches New Diamond Collection Just in Time for Valentine’s Day


Previewed over a year ago, the LV Diamonds collection is now available to purchase and just in time for Valentine’s Day. It delivers the exact kind of luxury and distinction that one would expect from the French fashion house, taking the iconic diamond into all kinds of glorious terrain.

You can choose between a variety of pendants, bands, necklaces and other jewellery, but at the forefront of the collection is an alluring monogram flower. This piece simply oozes elegance and glamour both on its own and when affixed to a ring or necklace. It was designed by Francesca Amfitheatrof, the former design director at Tiffany & Co. who now holds the title of Artistic Director Watches and Jewellery at Louis Vuitton. A stunning diamond if there ever was one, it debuted on previous limited jewellery releases and reappears here in the LV Diamonds collection.

RELATED: $60,000 Louis Vuitton x Timberland Boots are Deadass Serious With 18K Gold Details.

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Louis Vuitton monogram flower diamond | Image: Supplied

As one would expect, Louis Vuitton pays the utmost attention to the mighty 4C’s when assessing their diamonds. Customers can likewise expect the highest tier of quality across carat, colour, clarity, and cut when perusing the latest range. Not just an industry standard, the 4C’s are also used to determine the distinctiveness and value of a given diamond, thereby granting even greater peace of mind.

Speaking of transparency, Louis Vuitton’s new LV Diamonds collection offers mine-to-finer traceability to customers. Owners can now trace the journey of their precious stone as it went from mining extraction to sorting to polishing and setting before arriving in their jewellery box. As if that weren’t enough, owners will receive a video of the rough stone from which their signature diamond was moulded. It’s all made possible through the Aura Consortium Blockchain, which supports digital certificates to offer an unprecedented window into the details and background of your diamonds.

The new LV Diamonds collection will cost you a pretty penny but you knew that as soon as you saw the name Louis Vuitton. Prices start around USD$1330 for the 3mm Band in Pink Gold and go all the way up to USD$24,600 for the Pavé Solitaire, LV Monogram Star Cut Ring.

No matter where you land on the price spectrum, you’re getting superlative design and quality complete with a backstory you can trust. Pick something up for the special someone in your life and prepare to make their Valentine’s Day.

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