Leveraging the power of mega-star athletes like Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander at launch, SKIMS for Men is selling out faster than you can say “Kim Kardashian”. The American media personality and socialite’s brand is synonymous with quality basics amongst her female audience, but it’s quickly become a go-to for men with everything from boxer briefs to zipped hoodies and jersey-style t-shirts flying off shelves online within hours of release.
In an interview with GQ from earlier this year, Skims CEO Jes Grede told the publication that 20 per cent of traffic and 10 per cent of the brand’s customers were already men before they launched the focused line-up with thicker materials and redesigned cuts. He put that traffic number into perspective, stating “That means we’ve had 50 million men coming to the site over the last few months.” We certainly don’t see that momentum slowing down anytime soon as more men invest in quality fabrics, cuts, and lounge-to-sleep staples.
SKIMS brings materials like rayon, spandex, and elastane to the mix across the majority of its basics for added stretch and comfort. Where polyester is used, it’s from recycled sources. And to keep your wardrobe up to date, we’ve scoured the depths of the SKIMS Australia website and rounded up our absolute must-haves.
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1. SKIMS Cotton Men’s 3-inch Boxer Brief
Price: AUD$46 for a three-pack
SKIMS cotton 3-inch boxer brief is our top recommendation for every day. These jocks are crafted from a stretchy material (43% cotton / 43% modal / 14% spandex) meaning they offer all-day comfort with a smooth feel and a cooling effect. If you’re used to wearing brands like Bonds, the enhanced pouch design is a game-changer that keeps everything important in place. We can’t forget the exterior waistband featuring the signature SKIMS logo – it’s not just comfortable, but it looks pretty cool too. These arrive in four colours (chalk, stone, heather, and onyx) and they’re selling out fast, so snag yours quick.
2. SKIMS Mens Tube Crew Sock
Price: AUD$52 for a three-pack
They don’t seem revolutionary at a glance, but the SKIMS tube socks are thicker and more comfortable than those from popular retailers like Uniqlo because they use more cotton in their construction (78 per cent vs. 66 per cent). That being said, they’re far more expensive at AUD$52 for a three-pack vs. AUD$5.90 for a pair at Uniqlo. We do love the added rib panel for arch support and cushioning and the four colours on offer (chalk, stone, light heather, and onyx) are worth adding to your rotation to elevate those simple outfits and fire sneakers.
3. SKIMS Mens Oversized Zip-Up Hoodie
Price: AUD$160
You’ll want to keep the SKIMS men’s oversized zip-up hoodie on your mind when the weather starts to chill out because the quality and cut are top-tier. While we usually look for a 100 per cent cotton heavy-weight option from the likes of Lady White Co. for our hoodies, but the SKIMS alternative is about half the price. It boasts a 54 per cent cotton / 14 per cent recycled cotton / 32 per cent recycled polyester construction alongside key features such as ribbed cuffs and hem, a kangaroo-style pocket at the front, zip closure, and drop sleeves for a slimming effect.
4. SKIMS Cotton Men’s Long Sleeve T-Shirt
Price: AUD$94
If you love lounging around like a stylish reality TV star the SKIMS cotton long-sleeved t-shirt is the perfect choice. Crafted from breathable cotton (92 per cent Cotton / 8 per cent Spandex), this slim fit offers just the right amount of stretch, allowing you to relax in complete comfort throughout the day. We wish we had more to say about it, but again, it looks like a solid base layer for doing absolutely nothing. Take your pick from the five colours available now (chalk, kyanite, light heather grey, washed gunmetal, and onyx).
5. SKIMS Sport Men’s T-Shirt
Price: AUD$80
SKIMS has become the official underwear partner of the NBA – we know the Kardashians can find their way around a few athletes – so if you’re looking for a sportswear piece for summer, we recommend this simple t-shirt. It’s equipped with moisture-wicking properties and four-way stretch (85 per cent Nylon / 15 per cent Spandex) which ensures maximum comfort during your workouts. Trust us, just go for the army colour – it’s a sleek choice that’ll give you the confidence to tackle your Pilates class with military precision.
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