Rolls-Royce is best known for its extensive array of personalization options where customers get to fulfil their creative streak with their cars being a luxurious canvas of sorts. In a similar vein, Rolls-Royce recently showcased six bespoke Phantoms with hand-painted artwork by British artist Sacha Jafri. Named Phantom ‘The Six Elements’, the artworks represent the five elements: Earth, Water, Fire, Wind and Air.
The sixth, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’ which holds the official Guinness World Record for the largest painting ever produced on canvas.
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The artwork is seen in the gallery section of the dashboard which Rolls-Royce designed to house artwork behind an enclosed glass section.
“Through my work, I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled humanity, striving for a reconnected world; reunited by the common goal of a more hopeful and sustainable future for our planet,” said Sacha Jafri, talking about the project.
Phantom ‘The Six Elements’ was designed and developed by the Bespoke Collective at the Home of Rolls-Royce at Goodwood, in collaboration with the resident Bespoke designer at the Rolls-Royce Private Office in Dubai. The project began in late 2020 and has taken two years to complete.
As well as their individual Gallery artworks, the cars feature several additional Bespoke elements including Jafri’s personalised Heart motif in the hand-painted Coachline, and a unique Six-Elements engraved base for each car’s Spirit of Ecstasy mascot.
Along with its own artwork, each car also comes with its own NFT which the owner can sell later if they want to. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for future charitable donations. The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment.
At the unveiling, it was announced that the project, at stage one of its journey, has already exceeded its initial $1 million target, with all six motor cars having been allocated to customers.
