Fast food chain KFC has confirmed the presence of a ‘cult’ favourite burger, never before seen in Australia. The iconic Wafu Cutlet Burger, which is a fan favourite at the fried chicken chain’s Japanese outlets, recently made a surprise appearance on the KFC app. Fans who discovered the option, which features a panko-crumbed chicken fillet coated in KFC’s herbs and spices, in the mobile ordering platform quickly shared it to social media, however, it was what came next that was the real surprise.
Unbeknownst to them, every eagle-eyed KFC fan who ordered the mysterious menu item went into the ‘Kentucky Fly Chicken’ draw to win a once-in-a-lifetime trip to Japan to test out the Wafu Cutlet Burger in person. Sydney-sider Lisa Wenban was the lucky winner, with KFC sending her on a five-day Japanese adventure that included trips to Mt Fuji, street go-karting, tours of the fish markets and night markets, and even a visit to Disneyland. Best of all, KFC Australia has confirmed that more international adventures are up for grabs.
From Tuesday 20th February until Monday 18th March, four new international products will be hidden on the KFC Australia app, with fast food fans encouraged to scour the platform for clues. Those who locate the never-before-seen in Australia items will have to use their KFC knowledge to decide if the product “feels a little out of place” on the Aussie menu before adding it to their cart. They will then go on the standby list to win an overseas experience in that meal’s country of origin.
Winning fans can look forward to business class flights and four-star accommodation, as well as spending money and cultural experiences to the value of $6,000 courtesy of the Colonel. A minimum spend of $1 within the KFC App is required to enter, and entrants must have a valid Australian passport to go into the draw.
“We love creating fresh and exciting opportunities for fans to interact with and try KFC,” Tami Cunningham, CMO at KFC Australia said. “Since the only thing better than an overseas trip is our delicious fried chicken, we saw the perfect opportunity to combine the two and offer our fans the chance to experience the trip of a lifetime with KFC at the heart. So, make sure you have the KFC App handy and get searching, because a world of KFC is dropping in the App, and you never know where you’ll be jet-setting to next.”
Entries for Kentucky Fly Chicken are open from Tuesday 20th February and run until Monday 18th March. Four new international products are available to be found (one at a time) over the four-week period.
