2025 Media Brand of the Year
The Latest in Products, Culture & Style.
A Leading Australian, Independent and Award-Winning Digital News Brand
Man of Many is one of Australia’s leading independent digital news platforms and the country’s first 100% Carbon-Neutral digital publisher. Established in 2012, our mission is to inform, engage, and empower readers with comprehensive, accurate, and timely content across national affairs, technology regulation, automotive industry trends, consumer product news, public safety, consumer rights, economic developments, environmental issues and cultural affairs.
Proudly independent and recognised as the 2025 Media Brand of the Year and 2025 Website of the Year, we provide premium yet approachable content that resonates. With a total global reach of over 6 million people monthly, over 900,000+ social followers, and over 130,000 newsletter subscribers, we are dedicated to empowering people to make positive investments in themselves and their communities.
Our Awards
Man of Many has received numerous prestigious awards and recognitions over the years, cementing our reputation as one of the leading voices in men’s lifestyle.
WINNER – Media Brand of the Year
Mumbrella Awards, 2025
WINNER – Website of the Year
Mumbrella Publish Awards, 2020, 2023, 2024, 2025
WINNER – B&T Award for the Planet
B&T Awards, 2024
WINNER – Best Native Advertising
Digital Media Awards Asia, 2024
WINNER – Best Media Platform
B&T Awards, 2023
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Join the ranks of top brands reaching an active and engaged audience of over 6 million monthly people reached. As a proudly independent publication, our commitment to excellence ensures partner satisfaction by consistently outperforming benchmarks and delivering best-in-class content.
Just a Few of Our Partners
Our Stats
Global Reach
Social Followers
Newsletter Subscribers
Our Leadership Team
Commitment to
Sustainability
At Man of Many, we are committed to a sustainable future. As Australia’s first digital publisher to achieve 100% carbon-neutral certification under the Federal Government’s Climate Active standard, we offset our emissions and continually work to reduce them further. We also raise our environmental, social, and governance standards by engaging in initiatives that drive meaningful change. Learn more about our positive impact here.
Acknowledgement of
Country
Man of Many acknowledges the Gadigal peoples of the Eora Nation who are the Traditional Custodians of the land on which we work. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Our Industry Memberships
Man of Many is a proud member of several industry groups, including:
Australian Federal Government Climate Active Certified
Independently Audited by IAB Endorsed IPSOS IRIS
Australian Press Council Member
Local & Independent News Association
Online News Association Member
WAN-IFRA, the World Association of News Publishers Member
News/Media Alliance Member
Digital Publishers Alliance Founding Member
100% Human Initiative Member
Editorial Policies and Standards
Man of Many strives to deliver accessible and digestible product journalism, reviews, and information that empower readers to make informed decisions for themselves and their communities. Every product is hand-selected by our editors and experts in line with strict editorial guidelines, and each article undergoes rigorous review for accuracy. We adhere to strict sourcing standards, citing or linking to sources in every piece, and our experts continuously monitor emerging information to keep our content up-to-date.
Read our Editorial Policy & Standards here.
Contact Us
Editorial Pitches & Enquiries
For product, event, or news pitches, contact us here (or email [email protected]) with all relevant details and images. For editorial corrections, contact Editor-in-Chief Rob Stott at [email protected]. Please note: we do not collaborate with SEO companies, accept guest posts, or process backlink requests.
Agency & Advertising Enquiries
[email protected].
Man of Many Shop Enquiries
[email protected].
General Enquiries
[email protected].
Ownership Information
Man of Many remains privately owned by its two Co-Founders and Directors Scott Purcell & Frank Arthur. Man of Many remains proudly independent and has no ties or linkages to any interest groups or government organisations. Full ownership and funding information can be found here.
Man of Many Pty Ltd
ABN: 73 163 331 280
ACN: 163 331 280
Ownership: Independent & Privately Held
[email protected]
Level 3, 69 Reservoir Street
Surry Hills NSW 2010
AUSTRALIA
MAN OF MANY® and its Logos are registered trademarks of Man of Many Pty Ltd.
As Seen In
Man of Many has been featured in mainstream and industry publications. Here’s a selection of our press coverage.
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Frequently Asked Questions
Man of Many is independently owned by its co-founders, Scott Purcell and Frank Arthur, who established the company in Sydney in 2012. It has no parent company, no investor ownership, and no editorial affiliation with any larger media group. This independence underpins our editorial impartiality.
Man of Many was founded in 2012 by Scott Purcell and Frank Arthur. Both remain co-founders and owners, and continue to lead the business from the Surry Hills office in Sydney.
Man of Many is Australia’s largest men’s lifestyle publication, reaching over 15 million people globally each month across the website, newsletter, and social platforms. We cover style, watches, technology, automotive, entertainment, and culture, with a focus on independent reviews, buying advice, and original journalism for an Australian and international audience.
“Man of Many” speaks to a person of many tastes and many interests, a reader curious across style, culture, technology, food, fitness, travel, and craftsmanship. The name was chosen by co-founders Scott Purcell and Frank Arthur in 2012 to capture the breadth of a modern lifestyle publication and the audience it serves.
Yes. Man of Many is an Australian-owned and Australian-headquartered publication, founded and based in Sydney since 2012. Our editorial team, commercial team, and production studio operate from Surry Hills, NSW. We publish for an Australian audience first and a global audience second.
Yes. Man of Many is an independent, award-winning publication recognised as Media Brand of the Year at the 2025 Mumbrella Awards and Website of the Year at the Mumbrella Publish Awards in 2020, 2023, 2024, and 2025. We adhere to Australian Press Council standards, disclose all sponsored content and affiliate relationships, and apply a published five-pillar review methodology across all product testing.
Rob Stott is the Editor-in-Chief of Man of Many, leading editorial strategy, standards, and the freelance writer pool. Co-founders Scott Purcell and Frank Arthur lead the broader business, with Elliott Barsby as Commercial Director, Harry Parsons as Head of Branded Content, and Amelia Navascues as Head of Social and Production.
Man of Many is funded through advertising and affiliate partnerships, including sponsored content, display advertising, newsletter sponsorships, branded social campaigns, custom video production, and affiliate commissions on outbound product links. All sponsored content and affiliate links are clearly disclosed. Editorial decisions are made independently of any commercial relationship.