Head of Branded Content
Harry Parsons
Harry Parsons is an award-winning branded content specialist and the architect behind Man of Many’s Branded Content Studio. As Head of Branded Content at Australia’s leading men’s lifestyle publication, Harry has built a high-performing team that blends creative storytelling with marketing precision to deliver results. He holds a Bachelor of Commerce (Advertising), a Mini MBA from the Australian Institute of Management, placing him among a cohort of emerging business leaders, and certifications in digital marketing and strategy.
With over eight years of experience in the media industry, Harry has held commercial and strategic roles across Pacific Magazines (Marie Claire, Men’s & Women's Health, InStyle), Gumtree Australia, and News Corp (Vogue, GQ, delicious., Taste, The Australian), before joining Man of Many. He has since progressed from Branded Content Manager to Senior Manager, and now leads as Head of Branded Content.
Harry has delivered 850+ branded content campaigns for 600+ brands, including luxury names such as Penfolds, Moncler, Moët Hennessy, Cartier and Hublot, with cross-platform execution spanning video, articles, social, newsletters and events. His work has contributed directly to Man of Many receiving accolades such as Branded Content Studio of the Year, Website of the Year and Event of the Year at the Mumbrella Publish Awards, alongside Best Native Advertising at the Digital Media Awards Asia.
He also leads Man of Many’s display advertising strategy, driving the development of custom high-impact ad units, spearheading the brand’s expansion into programmatic advertising and unlocking new revenue through platform innovation. He is quickly becoming a recognised expert in the display space, shaping the way Man of Many delivers performance-driven media across its digital ecosystem.
Passionate about giving back, Harry recently contributed to The Dream Makers Project, a charity supporting at-risk youth through mentorship, helping raise $87,000 at a fundraising event dedicated to empowering the next generation.
| Location: | Sydney, NSW |
|---|---|
| Credentials: | Mini MBA - Australian Institute of Management, Bachelor of Commerce - Major in Advertising, Diploma of Performance - Majoring in Jazz, The Trade Desk Edge Academy Certified: Marketing Foundations, MFA Digital Foundations Cert I & II |
| Expertise: | Branded Content Leadership, Integrated Campaign And Media Strategy, Cross-Functional Team Management, Digital Marketing Innovation, Commercial Content And Video Production, Client And Stakeholder Relationship Management, Content-Led Partnership Strategy, Performance Reporting And Optimisation, Editorial Alignment And Collaboration, Business Strategy Execution, Leadership Development, Strategic Thinking And Planning, Audience Engagement Growth, Display Advertising (Direct And Programmatic), Financial Forecasting And Budget Management, Campaign Profitability And Revenue Growth, Commercial Acumen And Resource Allocation |
| Alumni of: | University of Notre Dame, University of South Australia, Australian Institute of Management |
| As Featured In: | Motorcycle Reviews F1 Podcast Media Week Man of Many promotes Harry Parsons to its head of branded content Man of Many names Harry Parsons as branded content manager B&T Man Of Many Promotes Harry Parsons To Head Of Branded Content Man Of Many Appoints Harry Parsons As Branded Content Manager Balance The Grind - Interview |
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