Royal Mint Unveils Raris, a Solid Gold Card

Why pay with plastic when you can pay with gold? The Royal Mint, in association with Mastercard and Accomplish Financial, has released Raris—a solid gold credit card. No, not gold painted or even gold plated. This is a solid 18K gold card personalised with the name and signature of each Raris accountholder. The card uses source-traceable metals and is certified under the Responsible Jewellery Council’s Chain of Custody.

Such a card should have benefits, and Raris definitely fits into that category. For starters, is has limitless spending (though the company does not that while the Raris is “your golden ticket to limitless spending,” it is actually limited by your account balance as it is essentially a debit card). It also has no foreign exchange or transaction fees. Account-holders can manage their account via the Raris app. And since the card is also part of the Mastercard World Elite package, you’ll get dedicated concierge service in addition to travel benefits and other offers.

“The Royal Mint is constantly innovating,” says Anne Jessopp, CEO of the Royal Mint, “ and as the UK’s leading precious metals solutions provider, we are hugely excited to launch the solid gold Raris card in acknowledgement of growing consumer demands for unique and luxury payment cards. In association and Mastercard and Accomplish Financial, Raris—the first payment card manufactured by The Royal Mint—is a combination of over 1,100 years of Royal Mint craftsmanship with tomorrow’s payment technology.”

The first run of the Raris card will be limited to just 50 cards. To get one, you’ll need to be ready to pay out GBP£18,750 (about USD$23,460). Lest you think that buy-in is to cover the cost of the gold the card is made from, you’d actually need a card the size of a basketball to have a value of nearly £19K. There’s no doubt that this card is specifically targeted to those people “who value high-quality luxury items that make a statement.”

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