Pornhub has revealed the most searched porn this year and the data showcases the baffling effect AI is having on porn. The brand’s ‘Year in Review’ brings tonnes of data to the table, diving deep into everything we filthy humans searched for this year, including the most popular categories, search terms, and stars. However, it’s the increase searches for “android” (+1689%) that has us questioning everything. Let’s take a closer look.
Pornhub Year in Review Winners at a Glance
Highlights from the data include:
- Most popular trend: The Golden Age (Milfs, Gilfs, and Cougars)
- Most popular category: Lesbian
- Most searched term: Hentai
- Most searched pornstar: Abella Danger
- Most searched movie character: Star Wars
- Most searched video game: Fortnite
- Average age of visitor: 37 years old
- Most popular day of the week to watch: Monday
- Least popular day of the week to watch: Saturday
Now, let’s check out the complete list of search data on PHub.
Table of Contents
- Pornhub Year in Review Winners at a Glance
- Biggest Porn Trends This Year
- Most Popular Searches Globally
- Most Popular Searches in Australia
- Most Popular Pornstars
- Most Popular Categories on Pornhub
- Countries With the Most Traffic
- What Devices Do People Watch Porn On?
- Influence of Pop Culture on Porn
- Our Conclusion
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Biggest Porn Trends This Year
These are the 5 biggest trends in porn for 2023.
1. The Golden Age
No, we’re not talking about the shower variety here. The Golden Age references the exponential growth PHub has seen in “mature” searches over the last year. In fact, the word “mature” grew by 77% to become the 2nd most popular category amongst men over the last year. It’s no surprise then that ‘MILF’ became the 2nd most popular search term globally. Ahh, there’s no light way to put this but “Granny” searches gained 132% as did “GILF” by 168% with related terms also trending.
2. Super Size
It’s pretty easy to work this one out for yourselves but things got bigger this year with terms like “big”, “bigger”, and “biggest” growing by 177% alongside “huge tits”, “huge cock”, and “huge dildo” gaining a further 67% year on year. Related terms using the word “massive” also saw a sizeable increase with “big boobs” earning 78% more searches than last year only beaten by “big booty” with an 83% up tick.
3. Sex Machines
More intriguing than anything else you’re about to read is that searches for “android” grew by 1689% with “android cosplay” and “android roleplay” making a name for themselves. There’s no doubting the role AI and forms of artificial intelligence have to play in the porn industry and we’d expect that to grow again next year now it’s becoming an established adult film category. Data also shows searches for “Robots” e.g. “sex robot” and “3D robot” grew by 304% and “Machine” related terms like “sex machine” were up 88% across the board.
If your TikTok algorithm is as sad as ours you won’t be shocked to read that “NPC” (non-playable character) searches grew by 1541% this year.
4. Uniforms
Umm, yeah, the war between Russia and Ukraine certainly affected the porn trends this year with searches for “Uniform” up by 243%. Leading categories here were “military uniform”, “cop uniform”, and “man in uniform”. Of course, the search term “Soldier” followed suit, growing by 332% this year, with searches for “female soldier”, “military soldier”, and “gay soldier” all gaining traction.
5. Sexual Healing
Mental health continues to play a significant role in porn trends with searches for “therapy” up 344% this year, particularly in Australia where we saw a larger increase of 541%.
Most Popular Searches Globally
There are no real surprises here because ‘hentai’ and ‘milf’ porn continue to top searches globally this year. These two are followed by perennial favourites ‘lesbian’, ‘Japanese’, and ‘Pinay’. Interestingly, that trend didn’t reflect the top searches in the United States where the country continues to get behind a classic Lesbian film. Here’s a list of the most searched terms on PHub globally.
- Hentai
- Milf
- Lesbian
- Japanese
- Pinay
- Anal
- Asian
- Latina
- Big Ass
- Step Mom
Most Popular Searches in Australia
Much like the Census reveals insights into the inner workings of Australian society every few years, Pornhub’s Year in Review delves deep into what makes us humans horny. This year, Pornhub’s intrepid statisticians have revealed everything you want to know about Australians’ porn habits, here’s the most popular searches Downunder.
- Lesbian
- Milf
- Asian
- Hentai
- Threesome
- Massage
- Anal
- Creampie
- Indian
- Latina
Most Popular Pornstars
Abella Danger remains the most popular pornstar in the world for 2023.
- Abella Danger – 1,897,635,214 views
- Angela White – 1,233,721,447 views
- Eva Elfie – 1,043,274,303 views
- Lana Rhoades – 1,763,825,548 views
- Violet Myers – 1,520,590,416 views
- Riley Reid – 1,761,544,442 views
- Mia Khalifa
- Sky Bri
- Johnny Sins
- Mia Malkova
Most Popular Categories on Pornhub
Gathering data on categories can be tough because porn trends change over time. For example, the ‘Reality’ category saw a large increase last year but did not make the list of most viewed categories this year with Lesbian, Japanese, Ebony, Anal, and MILF taking out the top five, check out the full list below:
- Lesbian
- Japanese
- Ebony
- Anal
- MILF
- Transgender
- Mature
- Threesome
- Hentai
- Big Tits
Countries With the Most Traffic
The United States continues to drive the most traffic to Pornhub. In a wild turn of events, the Philippines climbed three places to overtake France, Mexico, and the United Kingdom who dropped three places themselves. Australia remained in the chase and gained one position over Ukraine and the Netherlands, coming in at number 13.
- United States
- Philippines
- France
- Mexico
- United Kingdom
- Japan
- Germany
- Italy
- Canada
- Brazil
- Spain
- Poland
- Australia
- Ukraine
- Netherlands
- Argentina
- Colombia
- Egypt
- Chile
- Sweden
What Devices Do People Watch Porn On?
Unsurprisingly, 93% of all traffic to Pornhub this year came from smartphones. Even at the lower end of the scale, Australia watched 86% of its porn on smartphones. From 2022 to 2023, the traffic share of tablets decreased by 43%, accounting for just 1.5% of all visits to PHub, while Desktop traffic consumption decreased by 46%. As for Android vs iPhone, it’s pretty even, with Android gaining 1.8% and Apple iPhone dropping by 1.4% since last year.
Gaming Consoles Continues Their Popularity
Gaming Consoles are also growing in popularity with nearly 81.7% of visitors coming from PlayStation consoles. The split between PS4 and PS5 is even with the latter seeing a year-on-year increase of 77.3% to 41.6% of all console traffic. On the other side of the fence, Xbox saw a large decrease compared to last year with an overall decrease of 34.5%. Hilariously, 1.6% of console traffic came from Nintendo 3DS and PS Vita, damn.
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Influence of Pop Culture on Porn
Then there’s the ever-present pop culture effect. Whether through movies, TV or video games, Pornhub’s top searches are often influenced by pop culture and other worldwide events. Adult films rely heavily on fantasy and people aren’t just searching for nudity; they’re also curious about the circumstances surrounding each sexual experience. It makes sense that fans want to see their favourite movie characters engaged in these situations, which is why adult film genres like porn parodies and cosplay are trending.
This year Star Wars topped the pop culture list, followed by Harley Quinn. Marvel and DC characters were also popular on Pornhub with “Avengers”, “Black Widow”, “Wonder Woman”, and “Guardians of the Galaxy”, alongside “Batman”, “Spider-Man”, and “Deadpool” making the list.
Video game characters were also among the pop culture porn searches, with Fortnite leading the way as the most searched-for game on Pornhub, followed by Overwatch and Minecraft, which continues to climb after jumping six places since last year, now beating out Pokemon and Genshin Impact.
List of most popular movies and characters on Pornhub:
- Star Wars
- Harley Quinn
- Game of Thrones
- Avatar
- Harry Potter
- Wonder Woman
- Black Widow
- Catwoman
- Elastigirl
- Princess Leia
List of most popular video games on Pornhub:
- Fortnite
- Overwatch
- Minecraft
- Pokemon
- Atomic Heart
- Genshin Impact
- Resident Evil
- Valorant
- League of Legends
- Mortal Combat
Our Conclusion
As we said last year, when it comes to watching porn, there’s no hard and fast rule for getting it right. Nothing in life is a sure thing, however, if you look at the data from Pornhub’s 2023 Year in Review, you’re statistically more likely to hit with hentai than anything else. No matter what you search for, your preferences or dislikes, at the end of the day Pornhub has a plethora of options to help you rub one out.
