Big Deals Day: Best Amazon Prime Sales For 2025

Amazon’s second biggest sales event of the year has arrived, with Big Deals Day officially kicking off on Tuesday, 7 October 2025 at 12:01am AEST and running until Monday, 13 October at 11:59pm AEST. Over the seven-day period, Australian shoppers can grab a huge range of deals in tech, fashion, gaming, and heaps more, right from the Amazon website. Prime members can get incredible discounts across hundreds of thousands of products, including popular brands like Philips, Ninja, LEGO and Amazon Devices like the Kindle, Echo and Ring.

Amazon Prime Big Deals Day 2025 Key Stats

• Event: Amazon Prime Big Deals Day 2025
• Date: Tuesday, 7 October 2025 – Monday, 13 October 2025
• Length: Seven days
• Where: Amazon.com.au

Our Top Picks for Amazon Prime Big Deals Day 2025

Wade through all the deals if you like, but we know where the best value is to be found. From video games and electronics all the way through to wine and fashion, we’ve scoured the online distributor for the very best deals of the year. Here are our top picks for Amazon Prime Big Deals Day 2025:

50% off Bose QuietComfort SC Wireless Noise Cancelling Headphones (Now $249)

For Big Deals Day this year, Bose is offering up a whopping 50% off its much-loved QuietComfort noise-cancelling wireless headphones. The premium release provides up to 24 hours of battery on a single charge, plus a 15-minute charge gives you up to 2.5 hours of additional play time. You’ll also find a host of great noise-cancelling headphone technology with passive features so you can shut off the outside world, quiet distractions, and take music beyond the beat.

41% off Salomon XA PRO 3D GTX Trail Running and Hiking Shoe (Now $159.99)

Salomon’s best-selling hiking and trail shoe is on sale this Big Deals Day, down to just $159.99. With a waterproof GORE-TEX membrane construction, the robust footwear keeps the feet dry, both from the outside and the inside. These stylish shoes also feature a stable heel cap and protective rubber nose.

Best Amazon Deals on Tech

There are major savings to be had across a wide number of retailers in the electronics and entertainment space this Amazon Prime Big Deals Day. Whether you are chasing top deals on laptops, bargain accessories or huge savings on mobile phones, now is the perfect time to take advantage. The annual tech sale offers a chance to score top products from your favourite brands for cheap, with Samsung deals being one of the biggest. Here are the best Amazon Prime Big Deals Day sales for tech in 2025.

• Amazon Australia – Deals across Echo and Fire TV products
  • 42% off Amazon Fire TV Stick 4K Max (Now $69)
  • 31% off Amazon Kindle Scribe 16 GB (Now $449)
  • 18% off Amazon Kindle Paperwhite 32GB (Now $269)
  • 30% off Amazon eero Pro 7 tri-band mesh Wi-Fi 7 router (Now $839.99)
  • 34% off Amazon Echo Spot 2024 (Now $99)
  • 41% off Echo Pop | Full sound compact Wi-Fi and Bluetooth smart speaker (Now $47)
  • 40% off Echo Dot (5th Gen, 2022 release) (Now $59)
  • 26% off Echo Studio – Smart speaker with high-fidelity audio and Alexa (Now $259)
  • 29% off Amazon Fire TV Cube (Now $155)
• Bose – Savings on headphones, speakers and audio equipment
  • 50% off Bose QuietComfort SC Wireless Noise Cancelling Headphones (Now $249)
  • 31% off Bose QuietComfort Ultra Bluetooth Wireless Noise Cancelling Headphones (Now $449)
  • 29% off Bose Ultra Open Bluetooth Earbuds (Now $318)
  • 40% off Bose SoundLink Flex Portable Bluetooth Speaker (2nd Gen) (Now $151.05)
  • 37% off Bose QuietComfort Ultra Wireless Noise Cancelling in-Ear Earbuds (Now $283.10)
  • 47% off Bose SoundLink Revolve+ II Portable Bluetooth Speaker (Now $265.05)
  • 37% off Bose Smart Ultra Soundbar with Dolby Atmos Plus Alexa (Now $949)
• DJI – Savings on drones, microphones, and camera accessories
  • 20% off DJI Osmo Action 4 Essential Combo (Now $359)
  • 15% off DJI Osmo Action 5 Pro Essential Combo (Now $489)
  • 16% off DJI Osmo Action 5 Pro Standard Combo (Now $498)
  • 15% off DJI Osmo 360 Standard Combo (Now $645)
  • 15% off DJI Mic Mini (1 TX + 1 RX) (Now $84)
  • 15% off DJI Mic Mini (2 TX + 1 RX + Charging Case) (Now $169)
  • 14% off DJI Osmo Mobile 7 Gimbal (Now $115)
• Samsung – Savings on Tab and tech products
  • 55% off Samsung Galaxy Tab S9 Wi-Fi AI Tablet 128GB (Now $579)
  • 49% off Samsung Galaxy Watch Ultra AI Smart Watch (Now $529)
  • 50% off Samsung Galaxy Tab S9 Wi-Fi AI Tablet 256GB (Now $745)
  • 35% off Samsung Galaxy SmartTag2 (1 Pack) Bluetooth Tracker (Now $36)
  • 26% off 7 Shield 2TB, Portable SSD (Now $220)
• Sennheiser – Savings on headphones, bluetooth speakers and accessories
  • 50% off Sennheiser Over-Ear Open Back HD 600 Headphones (Now $299)
  • 46% off Sennheiser Momentum 4 Wireless Headphones (Now $299)
  • 58% off Sennheiser ACCENTUM Wireless Bluetooth Headphones (Now $148)
  • 54% off Sennheiser Accentum True Wireless Headphone (Now $159)
  • 23% off Sennheiser Wireless Earphones, ACCENTUM Open Black (Now $99)
  • 58% off Sennheiser HD 620S Closed-Back Headphones (Now $249)
  • 42% off Sennheiser TV Listening Wireless Headphones RS 175 (Now $289)
  • 50% off Sennheiser AMBEO Soundbar Mini (Now $649)
• Sony – Deals on headphones, audio equipment, cameras and TVs
  • 31% off Sony WH-1000XM5 SA Premium Noise Cancelling Wireless Over-Ear Headphones (Now $379)
  • 40% off Sony BRAVIA Theatre U (Now $299)
  • 36% off Sony ULT Field 1 Portable Bluetooth Speaker (Now $146)
  • 34% off Sony ZV-1F Vlogging Camera (Now $689)
  • 24% off Sony ULT WEAR (WH-ULT900N) Noise Cancelling Headphones (Now $267)
  • 9% off Sony ZV-1 II 18-50mm Wide Angle Zoom Lens Vlogging Camera (Now $998)
  • 22% off Sony SEL28F20 Full Frame E-Mount 28mm F2.0 Wide Lens (Now $543.52)
• Technics – 32% off AZ100 True Wireless Noise Cancelling Bluetooth Earbuds (Now $339)
• Kogan – 42% off 40″ LED Full HD Smart Compatible with Roku TV (Now $249)

Best Amazon Australia Deals on Gaming

Amazon Prime Big Deals Day is every gamer’s dream. With massive deals on gaming accessories, consoles, games and controllers, you could use the sales event to upgrade your entire set-up altogether. Whether you are a PlayStation, PC, Xbox or Nintendo player, we have brought you the best gaming deals to keep you entertained. Our list of top gaming deals doesn’t just limit itself to consoles. Also on offer are racing wheels, games, gaming headsets and gaming monitors so you can play uninterrupted.

• Lenovo – Deals on gaming monitors and accessories
  • 50% off Lenovo R27Qe 27-inch Gen 2 180Hz QHD Gaming Monitor (Now $199)
  • 30% off Lenovo ZAEF0054AU 8.8-Inch Legion Gen 3 Tablet (Now $699)
  • 15% off Lenovo Legion M500 RGB Gaming Mouse (Now $58.83)
  • 31% off Lenovo ThinkPad Hybrid USB-C with USB-A Dock (Now $191.25)
  • 37% off Lenovo 82LX002CAU 15.6-Inch IdeaPad Slim 1i 7th 4GB RAM/128GB SSD Laptop (Now $379.05)
  • 34% off Lenovo D32-40 Monitor – 31.5-inch, FHD, 60Hz, Anti Glare Screen (Now $229)
• LEGO – Huge savings across a range of LEGO kits and models
  • 25% off LEGO® Star Wars™ Millennium Falcon™ UCS Set for Adults (Now $969.99)
  • 25% off LEGO® Star Wars™ Venator-Class Republic Attack Cruiser (Now $749.99)
  • 20% off LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale Building Set (Now $399.99)
  • 23% off LEGO® Technic Porsche 911 RSR Supercar Building Set (Now $229.99)
  • 23% off LEGO Star Wars Imperial Star Destroyer Building Toy (Now $229.99)
  • 30% off LEGO® Ideas Typewriter 21327 Building Kit (Now $299.99)
  • 19% off LEGO® Icons Corvette 10321 Building Kit (Now $209.99)
  • 20% off LEGO® Botanicals Mini Bonsai Trees (Now $79.99)
  • 15% LEGO® Super Mario Game Boy™ 72046 Model Building Kit (Now $80.72)
  • 20% off LEGO® Technic Audi RS Q e-tron (Now $199.99)
  • 33% off LEGO Technic Koenigsegg Jesko Absolut Grey Hypercar Set (Now $60.51)
• Meta – 8% off Meta Quest 3S 256GB (Now $449)
• Gawfolk – 15% off 34 inch ultrawide Curved Gaming Monitor (Now $288.98)
• CORSAIR – 15% off RM1000x Fully Modular Low-Noise 80 Plus Gold ATX Power Supply (Now $254)

Best Amazon Deals on Fashion

You probably don’t think of Amazon as a place to pick up high fashion, but there’s a lot there when you go looking. We’ll make sure you don’t have to look too hard and bring the best fashion deals. Here in Australia, the best deals will generally come from third-party retailers attempting to clear end-of-season stock and sale items. Check out our guide to the best fashion deals this Amazon Prime Big Deals Day.

• adidas – 36% off Sportswear Vl Court 3.0 Men’s Lifestyle Shoes (Now $69.99)
• adidas – 37% off Performance Runfalcon 5 Men’s Running Shoes (Now $62.99)
• TIMEX – 55% off Men’s Q Timex GMT Stainless Steel Bracelet Watch, Silver, 38 mm (Now $179.98)
• Garmin – Savings across a range of fitness watches and trackers
  • 45% off Garmin Forerunner 955, Black, GPS Fitness Smartwatch (Now $549)
  • 22% off Instinct 2 Solar, Graphite, Rugged GPS Smartwatch (Now $529)
  • 38% off Garmin Epix Pro (Gen 2) Sapphire Edition 51mm (Now $1,147)
  • 15% off Garmin vívomove Trend, Stylish Hybrid Smartwatch (Now $381.65)
  • 25% off Garmin Forerunner 265 Running Smartwatch (Now $599)
• Samsung – 49% off Samsung Galaxy Watch Ultra AI Smart Watch 47mm (Now $529)
• Crocs – 50% off Crocs Unisex Adult Classic Clog (Now $39.99)
• Lacoste – 53% off Men’s Classic Polo (Now $69.80)
• Salomon – 41% off Men’s XA PRO 3D GTX Trail Running and Hiking Shoe (Now $159.99)
• Hush Puppies – 53% off Men’s Hanger Boots (Now $99)
• STEP ONE – 50% off Men’s Underwear Trunk Briefs (Now $17.40)
• Davidoff – 58% off Cool Water Eau de Toilette for Men (Now $31.49)
• Tommy Hilfiger – 59% off Men’s Essential Regular Fit Solid Tee (Now $29)
• Merrell – 47% off Men’s Speed Strike 2 Waterproof (Now $94.99)

Best Amazon Australia Deals on Homewares

If you operate a business from your kitchen and want to spruce up the home office, Amazon Prime Big Deals Day is a great opportunity to refresh. A number of the biggest retailers in Australia have announced major savings across a lot of home office furniture, meaning you can redecorate the workspace without breaking the bank. Here are the best Amazon Prime Day deals to keep an eye out for this year.

• De’Longhi – Deals on coffee machines and accessories
  • 45% off De’Longhi Eletta Explore Perfetto Automatic Coffee Machine (Now $1,099)
  • 20% off De’Longhi Stilosa Manual Espresso Coffee Machine (Now $119)
  • 57% off De’Longhi Nespresso Vertuo Pop ENV90.Y, Capsule Coffee Machine (Now $99)
• Ninja – Savings across the range of cooking and home appliance products
  • 40% off SLUSHi SLUSHi Professional Frozen Drink Maker (Now $359)
  • 11% off Ninja Foodi Dual Zone Air Fryer (Now $149)
  • 42% off Ninja DoubleStack XXXL 9.5L 2 Drawer Air Fryer (Now $349)
  • 50% off Ninja Nutri-Blender Pro With Auto IQ (Now $99)
  • 41% off Ninja Blast Portable Blender (Now $59)
  • 42% off Ninja BN750 Professional Plus Blender Duo (Now $144.49)
  • 27% off Ninja CREAMi Ice Cream Maker, Frozen Dessert Machine (Now $219)
• Philips – Savings across a huge range of coffee machines and home appliances
  • 42% off Philips 4400 Series Fully Automatic Espresso Machine (Now $699)
  • 33% off Philips Shaver 3000 Series Wet & Dry Electric Shaver (Now $79.20)
  • 32% off Philips OneBlade 360 Face PRO Hybrid Electric Beard and Hair Trimmer (Now $94.05)
  • 13% off Philips 1000i Series Air Purifier (Now $199)
• roborock – Savings on a range of robot vacuums and cleaners
  • 60% off roborock Q7T+ Robot Vacuum & Mop, All-in-one Vacuum Cleaner (Now $399)
  • 21% off Roborock Saros 10R Robot Vacuum and Mop (Now $2,299)
  • 46% off Roborock Qrevo Curv Robot Vacuum and Mop (Now $1,499)
  • 45% off Roborock S8 MaxV Ultra Robot Vacuum and Mop (Now $1,648)
  • 68% off Roborock F25 ACE Wet Dry Vacuum Cleaner, Cordless Vacuum Mop (Now $549)
• ECOVACS – Savings on robot vacuums and cleaners
  • 60% off ECOVACS DEEBOT T30S Pro Robot Vacuum and Mop (Now $799)
  • 50% off ECOVACS DEEBOT N20 Plus Robot Vacuum Cleaner and Mop (Now $474)
  • 62% off ECOVACS DEEBOT N20 Robot Vacuum Cleaner and Mop (Now $284)
  • 33% off ECOVACS WINBOT W1S Window Cleaner Robot (Now $399)
  • 50% off ECOVACS DEEBOT X5 Omni Vacuum Robot with Mopping Function (Now $1,199)
• Breville – Savings on coffee machines and home kitchen appliances
  • 37% off Breville the Barista Express Espresso Machine with Milk Jug (Now $629)
  • 29% off Breville the Infuser Espresso Machine (Now $419)
  • 17% off Baratza, Encore ESP 230V Coffee Grinder (Now $289)
  • 43% off Breville the Smart Oven™ Pizzaiolo Pizza Oven (Now $799)
  • 28% off Breville the InFizz™ Aqua Carbonator, Soda & Sparkling Water Maker Machine (Now $179)
  • 31% off Breville the Dose Control Pro Coffee Grinder (Now $199)
  • 36% off Breville the Air Fryer Chef Plus (Now $179)
• Tineco – Deals of floor cleaners and mops
  • 44% off Tineco Floor ONE Stretch S6 Wet Dry Vacuum Cleaner (Now $499)
  • 49% off Tineco Floor ONE S5 Smart Cordless Wet Dry Vacuum Cleaner and Mop (Now $379)
  • 53% off Tineco FLOOR ONE S5 STEAM Smart Wet-Dry Vacuum Cleaner and Steam Mop (Now $329)
  • 28% off Tineco Floor One S9 Artist Wet Dry Vacuum Cleaner (Now $869)
• Ring – 50% off Ring Battery Video Doorbell (Now $75)
• Sunbeam – 37% off Barista Max Coffee Machine | Manual Espresso Machine (Now $409)
• Sunbeam – 32% off EM4300S Mini Barista Coffee Machine (Now $224)

What is Amazon Prime Big Deals Day?

While Prime Day remains Amazon’s most improtant sales event, the recvently introduced Big Deals Day offers a second chance for shoppers to score savings. The seven-day event sees a numebr of Amazon-friendly stores offer massive discounts on big-ticket iems across their range in the lead up to the Holiday period.

According to Chris Costello, senior director of marketing research at omnichannel marketing platform Skai, Amazon Prime Big Deals Day helps to usher in the start of the Black Friday/Cyber Monday shopping period. The marketing expert believes that the October event, while not dissimilar from previous editions, will deliver a swathe of discounts for those shoppers willing to buy into the hype.

“The playbook for Prime Day is pretty well-established by now; Lots of discounts across lots of shopping categories, some of which will be in effect before the event itself, and some that may only exist for a timed window or while supplies last,” Costello said. “Not to mention a lot of promotion for the event itself, mostly from Amazon but also from the brands who are selling their products there. The vibe for the October event is a little bit different than back in July, as it may involve more gift purchases as Amazon looks to kickstart the holiday season.”

Prime members will be able to save on hundreds of thousands of products from top brands, including Adidas, Amazon Devices, Apple, Cocobella, Cosrx, Dyson, ECOVACS, Huggies, Koala, L’Oreal Paris, Lacoste, LEGO, New Balance, Ninja, OMO, Phillips, Prism+, Quilton, Roborock, Scrub Daddy, Shark, Sony, Xbox and more during Prime Day. Keep an eye on this page, as we’ll be updating it throughout the sale.

Become an Amazon Prime Member

Is Big Deals Day the Same as Amazon Prime Day?

Amazon Prime Big Deals Day is not the same as Amazon Prime. Big Deals Day is a brief sales period ahead of the Black Friday/Christmas period that grants Prime members early access to end of season stock and savings. It is a large-scae event, but it pales in comparison to Amazon prime Day, which is the e-commerce platform’s flagship event.

Every year, the business discounts thousands of products across the marketplace for a period of days. The sale isn’t exclusive to their paying members, but being a Prime member will undoubtedly get you the best deals, so if you want to shop the whole sale, you’ll have to sign up as an Amazon Prime member before or during the event.

How to Become a Prime Member

A membership will cost you AUD$9.99 a month or AUD$79 a year, which is among the most affordable of the regular subscription services. If you haven’t signed up before, there is a handy 30-day free trial available that’ll let you get access to the deals plus a plethora of other perks like Prime Video, Prime Reading and Prime Gaming, all without paying a cent. Research commissioned by Amazon Australia found that four in five (84 per cent) of Australians wait for sales before they buy products, with people increasingly looking to make their money go further.

“Aussies are savvier than ever when it comes to spending,” said Arno Lenior, director of Amazon Prime across APAC. “Two in three are waiting for marquee sales events to make big-ticket purchases, and we look forward to offering them incredible discounts. We encourage shoppers to start thinking about what they need or want and build out wishlists so that come Prime Day, they are ready.”

When is Amazon Prime Big Deals Day 2025?

The massive shopping event will kick off at Tuesday, 7 October 2025 at 12:01am AEST, with local deals running for seven days until until Monday, 13 October at 11:59pm AEST.

Amazon

How to Shop on Big Deals Day in 2025

You can absolutely shop some great deals without being an Amazon Prime member. That said, the deals exclusively available to paying Amazon Prime members are pretty good. It’s a little way to say thank you to their most loyal customers and well worth the subscription if you’re looking to spend some money. At AUD$9.99 a month, you’ll still be well and truly in the green with the savings that are going to be on during Amazon Prime Big Deals Day.

Prime Membership

To make the most of Prime Big Deals Day and all of the accompanying benefits, you’ll need to sign up for Amazon Prime. As an Amazon Prime member, you will have access to a bunch of amazing tools and advantages. These include:

• Free delivery on millions of local and international Prime-eligible orders (excludes select remote areas)
• Access to Prime Video
• Access to Prime Reading
• Access to Prime Gaming
• Twitch Channel Subscription

At the end of the Amazon Prime free trial your card will be charged $79 for an annual membership or $9.99 per month with a monthly membership.

Become an Amazon Prime Member

Throughout the sale, we’ll be updating our list to make sure it’s up to date with all the best Amazon Prime Big Deals Day and promotions so keep checking back.

Amazon Prime Big Deals Day

Amazon Prime Big Deals Day FAQs