Bleach Design Werks Builds a Stunning Bieber Bike

By Mark Jessen - News Published: 30 Sep 2019

Regardless of how you might feel about Justin Bieber, there’s no mixing of emotions over his newest toy—a custom 2019 KTM Bieber 500 EXC-F motorbike created by Bleach Design Werks. The bike was made to promote Drew House, Bieber’s new apparel company.

The custom street tracker comes with a pair of Kite Elite hubs that feature Excel Takasago rims and Bulldog stainless steel spokes, all put together by Dubya USA. Carbon fibre details abound in this black and yellow bike. As it is a promotional bike, the Drew House logo appears in several places, including on the tank and just above the smiley face that hovers over the headlight.

The KTM 500 EXC-F base sports a 4-stroke, 510 cc single-cylinder SOHC engine, making this tracker one of the most powerful dual-sport motorcycles around. The KTM uses a 6-speed transmission and comes equipped with Brembo brakes (twin-piston floating callipers in the front and single-piston in the back).

There’s no doubt this street tracker will serve its purpose of calling attention to Bieber’s apparel company. The Drew House logo, which uses a smiley face with the word “Drew” replacing the smile, was described on its website as “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.”

That attitude is clearly reflected in the bike. While it is a great looking bike, it is what it is, and it’s perfectly comfortable with that.

Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.

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