Glatt watches jewish deli inspired watches 1

Grab a $600 Jewish Deli-Inspired Glatt Automatic Watch

By Elliot Nash - News

Updated: 20 October, 2026

Readtime: 6 min

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New microbrand Glatt has created four automatic watches inspired by Jewish deli staples, including pastrami on rye, bagels, pickles and black cherry soda.
Each has a 40mm cushion-shaped steel case, Seiko NH35 automatic movement and a date window styled like a deli-counter ticket, complete with “TAKE A NUMBER!” underneath.
The watches cost USD $600 each (roughly AUD $860), with a USD $18 reservation deposit (about AUD $26) and shipping expected to begin in January 2027.

Take a number! No, not for a pastrami sandwich piled high with mustard and sauerkraut, but for a watch. New microbrand Glatt has taken inspiration from the classic Jewish deli counter, serving up four automatic timepieces that look far more appetising than you might expect from something named after lunch.

While we’re more likely to find a Vietnamese bakery than a Jewish deli here in Australia, there’s plenty to choose from behind the counter: The Bagel, Pastrami on Rye, Black Cherry Soda and The Half Sour. Each borrows its colours and textures from some of the cuisine’s classics. Thankfully, Glatt held themselves back from adding too many toppings. All four dials feature Arabic numerals, straightforward hands and a softly squared, cushion-shaped case that looks like it was a hand-me-down heirloom from another era.

But the best part sits below 6 o’clock. In place of a conventional date display is a little numbered ticket, with “TAKE A NUMBER!” printed underneath. It’s a lovely bit of nonsense, and a nod to the chaos that ensues inside your average corner deli. For the Glatt founders, Iron Mike Gellman and Peter Hecht, who grew up around the food and culture these watches celebrate, it makes perfect sense.

Glatt watches jewish deli inspired watches 13 — The Bagel on the wrist, featuring its oatmeal dial and tan strap. | Image: Glatt Watches

Four Watches, Four Deli Favourites, Four Ways To Celebrate the Jewish Deli

The Bagel is probably the most literal watch of the bunch, minus a good smear and lox stacked high. Its oatmeal-coloured dial has a stamped texture inspired by the uneven crumb of a sliced bagel. It has the look of a traditional dress watch, but its textured dial, black hands, mustard-yellow seconds hand, and tan leather strap add a little more old-world character.

Pastrami on Rye goes for a matte black dial to match the dark, seasoned crust of a good piece of pastrami, with mustard-coloured hands served up on a black strap. It doesn’t shout as loudly as the other watches in the deli, but for a sandwich-inspired colour combination, it works deliciously well.

If pickles are more your thing, there’s my pick of the bunch: The Half Sour. Its textured pickle-green dial, white numerals and matching green leather strap make for a striking combination. Green-dial watches aren’t particularly rare these days; in just the past week or so, we’ve seen the Rado Captain Cook, the Seiko Deep Green Save the Ocean Marinemaster, and an IWC Olive-Green Pilot’s Chronograph. Still, there’s no denying Glatt has carved out something a little more playful than this lot.

Rounding out the menu is Black Cherry Soda, pairing a rich burgundy dial with a chocolate-brown strap. Despite the sugary-sweet inspiration, it’s easily the dressiest of the four.

Glatt watches jewish deli inspired watches 11 — The Half Sour on the wrist, showing its 40mm cushion-shaped case. | Image: Glatt Watches

Automatic Movement, Deli-Ticket Date

Although each watch references a different deli order, all four share the same ingredients. There’s a 40mm 316L stainless steel case measuring 46mm lug-to-lug, a flat sapphire crystal, a screw-down crown, and 50 metres of water resistance. Each comes paired with a Horween leather strap with quick-release spring bars.

Inside is the familiar TMI Seiko NH35 automatic movement, beating at 21,600 vibrations per hour with an approximately 41-hour power reserve. It’s a widely used calibre, hardly exotic, but nothing to complain about. Especially not when you can also see the movement through the sapphire exhibition caseback, alongside each watch’s individual serial number.

As mentioned earlier, the more unusual detail is actually the date display. Glatt has fitted a custom ticket-style date wheel and window, turning an otherwise ordinary function into the one thing that ties the entire collection together.

Glatt watches jewish deli inspired watches 14 — The Black Cherry Soda on the wrist, with its deep burgundy dial. | Image: Glatt Watches

How Much Do Glatt Watches Cost?

Each of the four Glatt watches costs USD $600 (roughly AUD $860), with reservations secured via a USD $18 deposit (about AUD $26). That leaves USD $582 (roughly AUD $834), plus shipping and applicable tax, to pay when Glatt emails the purchase link. Once it’s in your inbox, you’ll have 72 hours to claim your watch before the reservation lapses and your deposit is refunded. Lose your place in the queue, you’ll have to take another number. So have your ticket ready.

Shipping is expected to begin in January 2027, so nobody’s collecting their order from the counter just yet.

For my money, I’m grabbing The Half Sour. But whether you favour pickles, pastrami or something sweeter, there’s a pleasing amount of restraint in watches that could very easily have become a one-note joke. And you’ve got to give Glatt credit for finding a new use for the humble deli ticket. Next, please!