Hot on the heels of Men’s Health Week, Schick wanted to dig deep to understand how men describe themselves in 2019, using their own words. The Schick Modern Man Index spoke to more than 1,000 Australian men from around the country and here’s what they found:
76 per cent of Aussie men believe that stereotypes of what it means to be a man are outdated, and 75 per cent believe a new definition of the Aussie man is emerging.
Caring, honest and kind were the top three descriptors, yet one in three surveyed still believed being brave, and ‘manly’ are essential traits. What’s most interesting is 34 per cent of millennials answered with brave while only 16 per cent of older males held onto this traditional stereotype.
When discussing Schick’s take on the modern Australian man, Ivan Nuich, the Regional Vice President for Oceania said: “On one hand men say traditional stereotypes are outdated, that we are moving beyond those old-fashioned opinions around masculinity.”
“However, many still think that traditional ideas, such as being brave and manly, are still important – which shows that traditional attitudes are still very much alive.”
When it comes to dating, some guys are confused about the line between modern and traditional etiquette. Two in five don’t know how to request a date from a suitor, 16 per cent were not sure if they should open the door for someone and 13 per cent were not sure who should foot the bill when on the first date.
When it came to what makes them attractive to a potential partner, humour, being loving and intelligence top the list. Just one in five men believes being the breadwinner makes them attractive.
Despite ‘manly’ being an important trait, 14 per cent of Aussie men have absolutely no idea when it comes to car maintenance, but 31 per cent are experts at looking after plants, and one in five say they are experts at mending their clothes.
“The research shows us that while men, especially young men, still identify with traditional male ques, in reality being caring, honest and kind shine through as more important traits that we value as reflections of a modern man,” adds Ivan Nuich.
“As for changing that flat tyre, well we might rely on roadside assistance more than we let on.”
Where do you fall on the Schick Modern Australian Man Index? How did you learn to shave and are you one of the 14 per cent who can’t change a tyre?