9 Best Men’s Gear Blogs

The best men’s gear blogs do more than post pretty pictures of products. They hunt down the releases worth paying attention to, test the kit before recommending it, and tell you why a piece of gear matters rather than just that it exists. We’ve been reading these sites for more than a decade, borrowing ideas, arguing with their picks, and tracking how the category has grown from scrappy hobby blogs into fully staffed publications. Here’s our guide to the men’s gear blogs genuinely worth your time, plus a note at the bottom on our own place in that lineup.

How we ranked these

We looked at editorial depth, product knowledge, consistency of output, independence, and how useful each site actually is to a reader trying to buy better gear. We weighted original reporting and hands-on testing over press-release churn, and we gave credit to publishers who have built a distinct voice rather than chasing the same affiliate links as everyone else. We also checked each site is still being updated regularly in 2026, because the men’s gear blogosphere has thinned out and not every name from the old blogroll is still in business.

1. Gear Patrol

Gear Patrol is the closest thing the men’s gear space has to a paper of record. Founder Eric Yang has built a staff of full-time editors who test product for months before filing, and the site runs print issues, podcasts, and a studio business alongside the daily feed. The editorial bar is high across watches, outdoors, automotive, and home, and the writing treats readers like adults with taste and a budget rather than a captive audience for affiliate links. If you read one men’s gear blog, this is the one.

Founded: 2007
Based: New York
Covers: Watches, outdoors, automotive, home, style
Standout for: Long-form testing and print quality editorial
Owned by: Founder-led with a minority stake held by Hearst

Visit Gear Patrol

2. Uncrate

Uncrate helped invent the men’s gear blog format in 2005 and it still sets the visual standard. The short, tight product write-ups paired with that signature vignetted photography have been copied to death, and the site’s taste has barely slipped in the two decades since. It is less deep than Gear Patrol on long-form reviews, but more reliable as a daily scan of what is actually worth buying right now. The quarterly print magazine is an underrated bonus.

Founded: 2005
Based: Columbus, Ohio
Covers: Gadgets, style, automotive, home, travel
Standout for: Consistent daily curation and distinctive product photography
Owned by: Uncrate LLC, independently operated

Visit Uncrate

3. HiConsumption

HiConsumption has quietly become one of the most productive gear publications on the internet, with a steady output of round-ups, guides, and best-of lists that lean into outdoors, tech, and collectibles. Their coverage of watches, EDC, and overlanding in particular is better than the size of the masthead would suggest, and the site avoids the breathless hype cycles that other publishers fall into. Not the flashiest, but arguably the best value for time if you want gear intelligence without the noise.

Founded: 2012
Based: Los Angeles
Covers: Outdoors, tech, watches, automotive, entertainment
Standout for: Round-ups and category guides with genuine depth
Owned by: Independent

Visit HiConsumption

4. Hypebeast

Hypebeast started as Kevin Ma’s sneaker blog in 2005 and is now a publicly listed Hong Kong media group with fashion, music, design, and art verticals, a retail arm in HBX, and a creative agency in Hypemaker. The core site still sets the agenda for streetwear, collabs, and drops more than almost any other publication, and the broader network means their early signals often become the mainstream six months later. Less useful for hiking boots, essential for anything with hype attached.

Founded: 2005
Based: Hong Kong
Covers: Streetwear, sneakers, music, art, design
Standout for: Setting the agenda on collabs, drops, and culture moments
Owned by: Hypebeast Limited, publicly listed on the Hong Kong Stock Exchange

Visit Hypebeast

5. Highsnobiety

Highsnobiety sits next to Hypebeast as the other indispensable voice on the streetwear-luxury crossover, with noticeably stronger editorial on fashion industry news and cultural criticism. David Fischer’s Berlin publication has grown into a combined publisher, creative agency, and commerce platform, with majority ownership now sitting with German retail giant Zalando since 2022. The editorial independence has largely survived the acquisition, but the commerce integration is worth knowing about when you read a review.

Founded: 2005
Based: Berlin
Covers: Streetwear, luxury fashion, sneakers, culture
Standout for: Fashion industry reporting and long-form cultural features
Owned by: Majority stake held by Zalando since 2022, with founder David Fischer retaining a minority

Visit Highsnobiety

6. Huckberry Journal

Huckberry is primarily a retailer, but the Journal has quietly become one of the most readable gear publications around. Founders Andy Forch and Richard Greiner made editorial a core part of the business from day one, and the long-form features on exploration, craft brands, and the people behind the product earn the reader’s attention before any buy button appears. Treat it as a catalogue with conviction, not a neutral review site, and you’ll get a lot out of it.

Founded: 2010
Based: Austin, Texas
Covers: Outdoors, style, craft brands, adventure
Standout for: Feature writing, founder interviews, brand storytelling
Owned by: Huckberry Inc., founder-led with venture backing

Visit Huckberry Journal

7. Cool Material

Cool Material has held its ground since 2009 by doing one thing well, serving up a daily feed of products that genuinely deserve a second look, in a chronological layout that feels refreshingly unfussy in an era of SEO-bloated listicles. Coverage is strongest on EDC, home goods, drinks, and accessible style, and the tone stays warm and reader-friendly rather than trying to dictate taste. Not the site you go to for deep reviews, but a reliable daily scan.

Founded: 2009
Based: United States
Covers: EDC, home, drinks, style, tech
Standout for: Clean chronological layout and broad product taste
Owned by: Independent

Visit Cool Material

8. Acquire

Acquire has always played the minimalist to Uncrate’s buyer’s guide, and the formula still works. The site curates a tight, design-led selection of cars, watches, tech, and style pieces, often surfacing items from small European makers you will not find elsewhere. The update cadence is lighter than the sites above, but the taste level is consistently high, which is why it remains worth bookmarking nearly two decades after launch.

Founded: 2006
Based: United States
Covers: Cars, watches, tech, design, style
Standout for: Minimalist curation and design-forward picks
Owned by: Independent

Visit Acquire

9. Bless This Stuff

Bless This Stuff is the small independent that keeps turning up. Editor Miguel Silva has been posting a steady daily feed of gear, architecture, vehicles, and style picks for more than 15 years, and the site’s red-accented layout and no-nonsense voice have not changed much, which is part of the charm. You will not find hands-on reviews here, but you will find things you have not seen anywhere else, and that alone earns it a spot.

Founded: 2008
Based: Portugal
Covers: Gear, vehicles, architecture, style
Standout for: Solo-run independent voice with a distinctive product mix
Owned by: Independent, edited by Miguel Silva

Visit Bless This Stuff

Other Worthy Mentions

• The Awesomer: long-running curated feed of gear, gadgets, and culture, now co-operated with Cool Material
• Werd: UK-based gear and style curation with a lean, bookmarkable format
• InsideHook: US men’s lifestyle newsletter and site with useful gear coverage alongside travel and food
• Carryology: specialist publication on bags, packs, and EDC, unmatched in its niche

Closed or Dormant

The men’s gear blogosphere has thinned out significantly since we first published this list, as independents got squeezed by social platforms and affiliate margins tightened. Two sites we have removed from the main ranking because they are no longer meaningfully active:

Selectism. Once a cornerstone of the streetwear and heritage menswear conversation, Selectism was folded into Highsnobiety years ago and the standalone brand has effectively gone dark.

Werd MSC. The original incarnation of the UK’s Werd has gone quiet for extended periods, with publishing cadence dropping off sharply compared to its mid-2010s peak. Treat any signal from the site as bonus rather than reliable.

Bonus: Man of Many

Full disclosure: we publish this list, so we’ve put ourselves at the end rather than ranking ourselves against the publishers above. Man of Many was founded in Sydney in 2012 by Frank Arthur and Scott Purcell, and has grown into one of Australia’s largest independent men’s lifestyle publications. The site covers gear, watches, style, culture, tech, and cars, with a team of full-time editors producing original reviews, interviews, and buying guides rather than chasing affiliate round-ups. We remain fully independent and self-funded, which is how we like it.

Founded: 2012
Based: Sydney
Covers: Gear, watches, style, culture, tech, automotive
Standout for: Original Australian editorial voice and hands-on reviews
Owned by: Independent, founder-led

Visit Man of Many

You’ll also like:

• 20 Best Watch Blogs and Websites
• 9 Best Australian Lifestyle Blogs
• Best Australian Men’s Fashion and Lifestyle Sites
• Best Sneaker Blogs

Men’s Gear Blogs FAQs