Updated:
Readtime: 8 min
Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here.
Australian men’s fashion and lifestyle media has grown into a category with genuine editorial weight. The titles worth reading pair first-hand taste with consistent publishing, whether that means DMARGE breaking down the next essential menswear drop, GQ Australia profiling a watch release before the rest of the market, or Esquire Australia running the kind of long-form features that used to be the preserve of the northern-hemisphere glossies. This is our pick of the Australian men’s fashion and lifestyle sites and blogs worth following.
How we ranked these: our editors assessed each publisher on editorial authority, publishing consistency, originality of coverage, and relevance to an Australian men’s lifestyle audience. Every title on the main list is actively publishing. Titles that have wound down or gone quiet are noted further down the page. Man of Many appears as a bonus entry at the end, with the disclosure that we publish this list.
1. DMARGE
DMARGE is the most widely read independent men’s lifestyle title in Australia and has held that position for more than a decade. Founder Luc Wiesman started the site in Sydney in 2011, and it now runs a full editorial desk out of Redfern covering menswear, watches, cars, fitness, grooming and travel. The tone sits somewhere between service journalism and opinionated commentary, and the team is happy to take a firm position on a new release or a brand misstep where other publishers hedge. The annual DMARGE Awards have become a meaningful fixture on the local men’s-media calendar.
Founded: 2011
Based: Redfern, Sydney
Covers: menswear, watches, cars, fitness, grooming, travel
Standout for: opinionated menswear coverage and the annual DMARGE Awards
Owned by: DMARGE (independent, founder Luc Wiesman)
2. GQ Australia
GQ Australia sits inside News Corp’s Prestige Network and brings the global GQ brand to an Australian readership. The title moved to a digital-first model in 2021 after retiring its regular bi-monthly print edition, and now publishes across gq.com.au, quarterly print specials inserted into The Australian, and the usual social and video channels. Editor-in-chief Jake Millar has pushed the coverage toward serious menswear, watches, cars and long-form celebrity features. If you want considered style journalism with access to the biggest names in the category, this is the mast.
Founded: 1998 (Australian edition)
Based: Sydney
Covers: style, watches, cars, grooming, celebrity interviews, culture
Standout for: long-form menswear and watch journalism, global GQ scale
Owned by: News Corp Australia (Prestige Network)
3. Esquire Australia
Esquire Australia launched in June 2023 under a multi-year licensing agreement between Hearst Magazines International and Switzer Media + Publishing, the independent publisher that also relaunched Harper’s Bazaar Australia. Its debut 140-page print edition signalled a serious commitment to long-form features, while esquire.com.au runs daily coverage of style, culture, cars, watches and men’s grooming. For Australian readers who grew up with the US and UK editions, this is the first time the Esquire brand has had a local newsroom in more than two decades.
Founded: 2023 (Australian edition)
Based: Sydney
Covers: style, culture, cars, watches, grooming, long-form features
Standout for: premium print editions and long-form men’s features
Owned by: Switzer Media + Publishing (under licence from Hearst Magazines International)
4. Acclaim Magazine
Acclaim has been publishing since 2006 and is still the best read in Australia for street culture, art and music. Founder Andrew Montell built it as a bi-annual print title with a serious design sensibility, and acclaimmag.com carries that aesthetic into daily coverage of sneakers, skate, hip-hop, fashion collaborations and the wider creative scene. The 2025 Acclaim All-Stars awards and recent digital covers with acts like ONEFOUR show the title is still setting the agenda on Australian youth culture rather than following it.
Founded: 2006
Based: Melbourne
Covers: street culture, sneakers, hip-hop, art, design, skate, fashion
Standout for: street-culture journalism and beautifully produced print editions
Owned by: Acclaim Magazine Pty Ltd (independent, founder Andrew Montell)
5. The Cool Hunter
The Cool Hunter started life in 2004 as a Sunday Telegraph column by Sydney-based founder Bill Tikos, who then moved it online and turned it into one of the most-read design and pop-culture sites in the world. It remains a useful read for Australian men who care about interiors, architecture, hotels and the kind of considered product design that quietly defines good taste. Tikos is now based in New York, but the editorial sensibility is still the one he developed out of Sydney, and the site is a regular bookmark for creatives looking for reference material.
Founded: 2004
Based: Founded in Sydney, now New York
Covers: design, architecture, hotels, art, travel, creative culture
Standout for: curated design and architecture inspiration
Owned by: The Cool Hunter (independent, founder Bill Tikos)
Other Worthy Mentions
A few more Australian titles worth a follow if you’re interested in these specific angles.
- Broadsheet — Melbourne-founded cultural barometer covering food, drink, design and fashion across Melbourne, Sydney, Adelaide, Perth, Brisbane and London. Not exclusively menswear, but the agenda-setter for where Australian men actually eat, drink and shop.
- The Sydney Morning Herald Lifestyle — The former Executive Style section has been folded into SMH’s Lifestyle desk under Style Editor Damien Woolnough, who leads trends, luxury fashion and menswear coverage for the Nine-owned masthead.
- Monster Children — Sydney-founded counter-culture quarterly covering art, photography, skate, surf and music. The best read in the country if you care about the creative people behind the culture.
Closed or Dormant
Hey Gents. Launched by Rushfaster co-founders Joe Vuong and Dan Ngo in 2014, Hey Gents ran a bi-annual print publication and an active online site covering Australian men’s gear, apparel and travel. The title was effectively retired in 2021 when Joe Vuong announced Hey Gents had evolved into a new creative studio called Softer Volumes. The heygents.com.au domain no longer resolves to an active publication.
Oliver Grand. An Australian men’s fashion blog pitched as menswear through a female lens, Oliver Grand published style editorials, travel reviews and curated features through the late 2010s. The site has since been abandoned, the SSL certificate has lapsed, and its social accounts are dormant or suspended.
Executive Style. Fairfax launched Executive Style as a standalone digital men’s luxury vertical in 2010 and expanded it into a print quarterly inserted into The Age and The Sydney Morning Herald in 2017. Following Nine Entertainment’s acquisition of Fairfax, the standalone brand was wound down and the coverage was absorbed into SMH’s broader Lifestyle section, where Style Editor Damien Woolnough now leads menswear reporting.
Bonus: Man of Many
Full disclosure: we publish this list, so we’ve put ourselves at the end rather than ranking ourselves against the publishers above. Founded in 2012 by Scott Purcell and Frank Arthur, Man of Many is Australia’s largest independent men’s lifestyle publisher, covering culture, tech, fashion, cars, watches, food and drink for a monthly audience of several million readers. We’ve evolved from a weekly men’s gear blog into a full editorial operation with dedicated desks across the categories that matter to modern men.
Founded: 2012
Based: Sydney
Covers: culture, tech, fashion, cars, watches, food and drink, travel
Standout for: long-form features, product reviews and original Australian men’s lifestyle journalism
Owned by: Man of Many Pty Ltd (independent)
You’ll also like:
8 Best Australian Lifestyle Blogs and Websites
18 Best Watch Blogs and Websites
21 Best Men’s Street Style Blogs
Australian Men’s Fashion & Lifestyle Sites FAQs
The leading Australian men's fashion and lifestyle titles by editorial authority are DMARGE, GQ Australia, Esquire Australia, Acclaim Magazine and The Cool Hunter. Broadsheet and Monster Children are worth following in adjacent lifestyle categories, and The Sydney Morning Herald's Lifestyle section covers menswear through its style desk.
A mix. DMARGE, Acclaim Magazine and The Cool Hunter are independently owned. GQ Australia sits inside News Corp Australia's Prestige Network, Esquire Australia is published by Switzer Media + Publishing under licence from Hearst Magazines International, and The Sydney Morning Herald is owned by Nine Entertainment.
Hey Gents wound down around 2021 when co-founder Joe Vuong announced it had evolved into a creative studio called Softer Volumes, and the heygents.com.au domain is no longer active. Oliver Grand has been abandoned, with a lapsed SSL certificate and dormant social accounts.
No. GQ Australia retired its regular bi-monthly print edition in late 2020 and moved to a digital-first model. It still publishes daily at gq.com.au, releases quarterly print specials inside The Australian newspaper, and maintains an active social, video and newsletter operation.
Comments
We love hearing from you. or to leave a comment.