Moet & Chandon ‘Effervescence’ Installation to Hit Sydney
No matter what country you’re in, it’s not really the festive season until someone pops a cork and the champagne starts flowing. From London to New York, the golden tinge of Moët & Chandon is the shade of our summer sinning, but this year, the French winemaker is going bigger than ever. Moët & Chandon has announced plans to celebrate ‘Effervescence’ with a series of sparkling events in cities around the world including Sydney, London, New York, Paris, Milan, Madrid, Moscow, Johannesburg and Mexico City.
Kicking off on December 2, Sydney is set to cop a series of immersive and unique experiences, right on the iconic harbour. For four days only, a 500 square metre circular sculpture entitled ‘Effervescence’ will take over Bennelong lawn. According to Moët & Chandon, the reflective installation is a ‘bubbling symbol of celebration set on one of Sydney’s most iconic vantage points’. Sure, the view is nice, but it is what’s inside that counts.
Once guests enter, they will be taken on a journey through the world of Moët & Chandon, with the winemaker granted access to the unique ‘Cellars of Moët’ exhibition. The sparkling interior is destined to feature a glittering custom-built chandelier, alongside an immersive Eternal Effervescence Room. Naturally, the brand tops it all off with a champagne tower of Moët’s finest, just for good measure.
“We’re delighted to be one of the leading cities around the world playing host to Moët & Chandon’s celebration of Effervescence,” Regis Dupuis, managing director, Moët Hennessy Australia & New Zealand, said. “After a challenging year, our great wish is that this end of year celebration marks a moment of magic and the joy of togetherness.”
The good news is the four day- champagne extravaganza will house a series of different events, meaning you could go back each day for something new. From Thursday 2nd December until Saturday 4th December, Moët & Chandon Effervescence will be open to the public via ticketed entry and walk-ins. During the day, you can access the Effervescence installation, peep the world’s first champagne vending machine and enjoy pairings from the ‘Heart of Celebration’ bar.
At night, the brand is offering three different events – the Moët Impérial Evening, the Moët & Chandon Rosé Impérial Evening and the Moët Grand Vintage Evening. Best of all, those who purchase tickets online will have access to limited edition Moët & Chandon Magnums, so you can go hard before you inevitably go home.
“The Effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of joy into a great movement for togetherness,” Benoît Gouez, cellar master at Moët & Chandon said.
Moët & Chandon Effervescence will be in Sydney from Thursday 2nd December until Saturday 4th December. Tickets for the day events start from $35 with the evening events priced from $100. You can check out more information via the link below.