Everything We Know About Jaguar’s Radical Type 00 Concept

• Built in the U.K. on brand new Jaguar Electric Architecture (JEA)
• Expected price above £100,000 (approx. AUD $195,000)
• Targeted range of up to 770km WLTP (478 miles) and 430 miles EPA (692km)
• Charging will be ultra-fast, with 321km (200 miles) of charge added in 15 minutes
• Will be sold in “a select number of exclusive brand stores“
• Production car preview in late 2025

Jaguar took the covers off its futuristic “Type 00” concept car at Miami Art Week in December 2024, and the world reacted accordingly. The advertising campaign was labelled as a woke PR stunt and the car was compared to a toaster, but it’s been months since the concept was unveiled, and we’re not sure the world feels the same way anymore.

This all-electric vehicle will be built in the UK using the brand’s Jaguar Electric Architecture (JEA), which has been designed from scratch. We won’t get a production car until late 2025, but the Jaguar Type 00’s target range of up to 770km WLTP (478 miles) would put it amongst the longest-range EVs on the market. Charging will be ultra-fast with 321km (200 miles) of charge added in 15 minutes, close to what the top-of-the-range Porsche Taycan can achieve and quicker than a luxury EV like a Rolls-Royce Spectre.

Still a concept, it previews what’s to come from the brand as they wave goodbye to a passive old-school Jaguar buyer and make room for what the brand sees as a younger, wealthier audience that wants an electric alternative to a Rolls-Royce or Bentley. The jury is still out on whether or not that buyer exists, but for Jaguar’s sake, we hope it does. Here’s everything we know about the Jaguar Type 00!

Where Does the Name “Type 00” Come From?

The first thought we had was, “Why not call it the Jaguar G-Type?” Well, the name “Type 00” (Type Zero Zero) does reference the “Type” nomenclature from the past, e.g. E-Type, and F-Type, but swaps it around for an all-electric future.

Here, the first “0” stands for zero tailpipe emissions, and the second represents its status as car “0” in the brand’s new all-electric vehicle line-up.

Why Does it Look Like a Concept Car?

It looks like a concept car, because it is a concept car. We won’t see a production-ready vehicle until late 2025. Until then, we have this concept car, which is making its way around the world as the official marketing vehicle before the production car is revealed to the public.

While you shouldn’t look too deeply into the design, most of this stuff will change to adhere to strict pedestrian safety regulations around the world, but there are some things we can learn from the concept.

It has a very, very long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and a boat tail, not dissimilar to a Rolls-Royce. However, like the Polestar 4, the Jaguar Type 00 uses a glassless tailgate, with a camera likely to replace the rear-view mirror on the production car, too.

Horizontal Strikethrough graphics, which some compare to the vents on an AC unit, are at the very least a visual point of reference for this new “Exuberant Modernism” creative philosophy.

Premium brands have been using this design concept for decades, but Jaguar says that it is “unlike anything you’ve ever seen,” and that might be true if you’d never seen the Cadillac Celestiq, which is also an all-electric four-door sedan built on bespoke EV architecture that you can buy right now for USD$340,000. It seems Cadillac has already beaten Jaguar at its own game, but they’ve sold fewer than 25 of those vehicles, and it’s probably too late for Jaguar to rethink its design strategy.

“Type 00 is a pure expression of Jaguar’s new creative philosophy,” said Professor Gerry McGovern OBE, Chief Creative Officer at JLR on the design. “It has an unmistakable presence. This is the result of brave, unconstrained creative thinking and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”

What’s Going to Power the Jaguar Type 00?

There are two things that we know for sure about the powertrain used in the Jaguar Type 00:

• It will have a targeted range of up to 770km WLTP (478 miles) and 430 miles EPA (692km)
• Charging will be ultra-fast, adding 321km (200 miles) of range in 15 minutes

Everything else is based on educated guesses, but we’d be surprised if the new Jaguar Electric Architecture (JEA) were based on anything besides a dual-motor powertrain.

If it is indeed dual-motor, expect at least 400 kW of power and 900 Nm of torque, based on the outputs of its closest competitor, the all-electric Rolls-Royce Spectre. 0-100km/h should be dispatched in around 4 seconds, unless it weighs 3 tonnes, which it might.

How Has the World Reacted to the Jaguar Type 00?

The response to the reveal of the Jaguar Type 00 was, quite frankly, mostly negative when unveiled at Miami Art Week in December 2024.

They were accused of deleting thousands of negative comments on their social media posts, buying followers (apparently, they merged regional accounts), and even Tesla CEO Elon Musk chimed in on their X post to ask, “Do you sell cars?”

More recently, Jaguar has brought its Type 00 marketing cars to the streets of both Paris during Fashion Week and Monaco ahead of the Formula E race. Here, with a new colour scheme, the response from the public has been more positive.

Still, Jaguar’s creative accounts have recently been reviewed, and the brand is reportedly looking for a new advertising agency just months after their partner Accenture Song released the campaign to the world. They’re under contract until mid-2026, so don’t expect a change anytime soon—they will see the reveal of the new Jaguar product through to the end.

What Does the Future of Jaguar Look Like?

The Jaguar Type 00 is a starting point for things to come at the brand. We don’t know what vehicles will follow next, and we don’t know what the production vehicle looks like, but we do know that whatever follows will likely use similar design cues and be based on the new Jaguar Electric Architecture (JEA).

When it does make production, the Jaguar Type 00 will be sold in “a select number of exclusive brand stores,” the first of which will be situated in the luxury fashion district of Paris, in the 8th arrondissement.

“The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism,” said Adrian Mardell, Chief Executive Officer, JLR. “That’s the Jaguar we are recapturing, and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”

Jaguar hasn’t listed a price for the Jaguar Type 00, but reports suggest the price is expected to be above £100,000 (approximately AUD $195,000) when it arrives in brand stores. We think it will be much, much more than that.