When Jaguar unveiled its bold new branding in November, the internet did not hold back. One month and two hyper-colour concept models later, is it time we finally give Jaguar its dues?
Jaguar has officially taken the covers off its futuristic concept car, which will be aptly named the “Type 00” (Type Zero Zero). The name references the “Type” nomenclature from the past e.g. E-Type, and F-Type, while the first ‘0’ stands for zero tailpipe emissions and the second represents its status as car ‘0’ in the brand’s new all-electric vehicle line-up.
This all-electric vehicle will be built in the UK using the brand’s Jaguar Electric Architecture (JEA) architecture, designed from scratch.
We won’t get a production car until late 2025, but the Jaguar Type 00 will have a targetted range of up to 770km WLTP (478 miles) and 430 miles (692km) EPA. Charging will be ultra-fast with 321km (200 miles) of charge added in 15 minutes, which is close to what the top-of-the-range Porsche Taycan can achieve and significantly more than the Rolls-Royce Spectre.
Unveiled at Miami Art Week, it previews what’s to come from the brand as they push out the passive old-school Jaguar customer to make room for what the brand sees as a younger, wealthier audience that wants an electric alternative to a Rolls-Royce or Bentley. The jury is still out on whether or not that buyer exists, but for Jaguar’s sake, we hope it does.
The Jaguar Type 00 is a concept car for now, but we can see how this design will influence the production car when it’s unveiled in late 2025.
Jaguar Type 00 Key Information
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- Named the “Type 00” (Type Zero Zero).
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- Built-in the U.K. on brand new Jaguar Electric Architecture (JEA) architecture.
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- Expected price above £100,000 (approx. AUD $195,000).
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- Targeted range of up to 770km WLTP (478 miles) and 430 miles EPA (692km).
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- Charging will be ultra-fast with 321km (200 miles) of charge added in 15 minutes.
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- Will be sold in “a select number of exclusive brand stores“.
- Production car preview in late 2025.
The Jaguar Type 00 is a concept car for now, but we can see how this design will influence the production car when it’s unveiled in late 2025. Design-wise, you’re looking at a long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and a boat tail. It’s a proven design recipe that’s been used by premium brands for decades.
Jaguar says that is “unlike anything you’ve ever seen,” but that’s true for every concept car ever. We think the Type 00 draws heavy comparison to the Cadillac Celestiq, which is also an all-electric four-door sedan built on bespoke EV architecture that you can buy right now for USD$340,000.
“Type 00 is a pure expression of Jaguar’s new creative philosophy,” said Professor Gerry McGovern OBE, Chief Creative Officer at JLR, on the design. “It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
This is very much a starting point for things to come at Jaguar. While we don’t know what vehicles will follow the Jaguar Type 00, they will likely use similar design cues, including but not limited to the upright flush surfaces, front light signature, and Jaguar ‘leaper’ that’s been laser-etched into a hand-finished brass ingot on the sides of the car. It’s unlikely the brass bar running down the middle of the car makes production.
Horizontal Strikethrough graphics – which some have compared to the vents on an AC unit – are at the very least a visual point of reference that this vehicle is like nothing else on the road and best describes this new “Exuberant Modernism” creative philosophy that the brand is going for.
Like the Polestar 4, the Jaguar Type 00 uses a glassless tailgate, but here’s hoping that it doesn’t carry across to the production car as less visibility is not something we’re looking for in a new car, especially one this large.
The Jaguar Type 00 will be sold in “a select number of exclusive brand stores,” the first of which will be situated in the luxury fashion district of Paris, in the 8th arrondissement.
“The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism,” said Adrian Mardell, Chief Executive Officer, JLR. “That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”
Jaguar hasn’t listed a price for the Jaguar Type 00, but commentators online suggest the price is expected to land above £100,000 (approximately AUD $195,000) when it arrives in late 2025. We think it will be much, much more than that.
