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Lotus Eletre ‘Hyper SUV’ Spells End of the Brand as You Know It


If we told you three years ago that an all-electric Lotus SUV was in the pipeline and due by the end of this year you’d call us mad. Then if we told you the brand would develop a new platform – not something poached from its Chinese parent company Geely, which includes Volvo and Polestar – it would be downright unbelievable, but here it is.

We can only assume a number of sleepless nights were had at the brand’s new global headquarters in Wuhan, China as it prepares to flip the brand on its head to become a key player in the EV premium lifestyle market with the capacity to produce up to 150,000 vehicles a year. The Lotus brand is ready for a complete rebrand off the back of the Lotus Eletre Type 132, Type 133, Type 134 and Type 135 sportscar.

The news of a Lotus SUV arrives as the final Lotus internal combustion-engined vehicle, the Emira, rolls off the production line alongside the Evija all-electric hypercar in Hethel, UK.

Just like MG, we predict that you’ll be seeing a lot more Lotus cars on the road, but they won’t look like anything you remember. Managing Director of Lotus Group, Matt Windle (former Principal Engineer for Tesla Motors 2005-2012) calls the Eletre “a momentous point in our history” and when you look at what the future might hold for the brand he’s probably right.

RELATED: 2023 MG4 First Drive: Australian Launch.

Lotus eletre rear quarter
Lotus Eletre | Image: Supplied

What powers the Lotus Eletre?

The headline power and performance figures are as you would expect from a vehicle that’s going toe to toe with the likes of the Tesla Model X. You’re looking at power figures starting at 603HP in the Eletre S and going up to 905HP in the Eletre R.

How quickly does the Lotus Eletre charge?

Charging times for the 112kWh battery used in both models will be as low as 20 minutes using a 350kW changer. The maximum WLTP driving range is 600km in the Eletre and Eletre S, while the more powerful Eletre R has 490km. The ability to accept 22kw AC charging (the kind you might have at home) is also a great addition, meaning 0-100 per cent charges overnight.

These range figures are achieved with a slippery design that includes actual vents (although no drag coefficient has been stated) and even a pop-out LIDAR system that will lead the way for the new ‘track-level intelligent drive’ said to make the average driver “perform as well as an F1 driver on track.”

Lotus Eletre price and specs in Australia

 Lotus EletreLotus Eletre SLotus Eletre R
Price $AU (plus on-road costs)$239,000$269,000$315,000
Power603HP603HP905HP
Battery112kWh112kWh112kWh
Charging time 10-80% (350kW DC)20 minutes20 minutes20 minutes
0-100km/h4.5 seconds4.5 seconds2.95 seconds
Max range (WLTP)600km (using optional 20-inch wheels)600km (using optional 20-inch wheels)490km (using optional 20-inch wheels)
Lotus eletre front dashboard
Lotus Eletre | Image: Supplied

What’s the Lotus Eletre Like on the Inside?

On the inside of the vehicle, the Tesla theme continues with a lack of traditional instrument clusters. Instead, a thin 30mm strip of information gives you driving information such as speed and other journey information. In the centre of the cabin lies your usual giant 15.1-inch OLED touchscreen that folds flat when not in use (a particularly strange feature). Augmented reality displays are standard for the driver through the HUD.

At this point, you’re probably waiting for us to tell you the steering wheel has been cut in half too, but thankfully that’s been left round and it’s a favourite highlight of ours. Just behind the round steering wheel is the 2,160-watt 23-speaker KEF sound system that’s sure to make you forget the lack of exhaust notes immediately. Most features (95 per cent) are controlled through the touchscreen in under three touches. If the exterior is a mash between Kia EV6 and Lamborghini Urus, then the interior is basically just a Tesla Model X but make it stylish.

The vehicle introduces a lot of firsts for the brand, including;

  • First five-door production car.
  • First model outside the sports car segment.
  • First lifestyle EV.

As such, there’s a lot of convincing going on when it comes to the Eletre, especially in statements to automotive media. Only a few weeks ago did we watch the gorgeous Emira sportscar grace the rolling hills in a feature Top Gear unveiling, but there’s just no convincing us (at least until we drive it) that the Eletre will carry across any of that DNA no matter how many times the brand wants to mention its appeal to “independent-minded and adventurous driving enthusiasts,” as Qingfeng Feng, Group Lotus CEO, puts it.

RELATED: 2023 Maserati Grecale SUV Takes Aim at Porsche Macan and BMW X3 M.

Lotus eletre side
Lotus Eletre | Image: Supplied

In our mind, there’s just no tiptoeing around the fact Geely is moving the brand into a whole new automotive segment and that the Emira was anything but a tip-of-the-hat send-off to everything we know and love about the Lotus cars of old.

If the Eletre is the basis for the future of Lotus cars they’ll have no trouble reaching their manufacturing targets of 150,000 vehicles (we’ve seen first-hand how successful Chinese-owned brands have been in the Australian car market), but drawing comparisons between the two are hardly parallel.

The Lotus Eletre is on sale now across markets globally and the first customer deliveries will start in China in 2023 followed by the UK and then the rest of Europe. For more information check out the link below.

Check it out

Lotus eletre front
Lotus Eletre | Image: Supplied
Roof
Lotus Eletre | Image: Supplied
Lotus eletre grille
Lotus Eletre | Image: Supplied
Rear
Lotus Eletre | Image: Supplied
Lotus eletre interior
Lotus Eletre | Image: Supplied
Lotus eletre switches
Lotus Eletre | Image: Supplied
Lotus eletre sound system
Lotus Eletre | Image: Supplied

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