America's Cup

All things America's Cup. Speed, strategy and sea spray - the America’s Cup is sailing’s grandest stage. Follow team rivalries, design leaps and the drama chasing the oldest trophy afloat. Tradition under sail. From limited edition Seamasters to pieces built for Emirates Team New Zealand, we look at the gear that times sailing’s fiercest rivalries. Explore icons of race timing like the watches in the best America’s Cup watches in history to see how design and performance come together on the water.