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They say a change is as good as a holiday, and believe it or not, the same logic applies to your favourite timepiece. In fact, it’s remarkable what a difference attaching a new strap to a watch can make. Whether we’re talking your daily go-to or a watch that’s been left neglected, collecting dust in a cupboard, pairing it with a new strap can completely transform its aesthetic, imbuing your collection with a flexibility that will see timepieces that previously had limited use able to be paired with a whole host of ensembles that were once off limits.
Having said that, you don’t want to be attaching any old strap to your favourite horological gem. You want something that truly elevates it. Enter Artem Straps, a brand that offers a whole host of extremely premium options that will enhance your wristwear. One particular highlight comes in the form of the new Loop-less™ HydroFlex™ straps, which will have you switching and swapping high-end straps on an almost daily basis.
Premium in Every Way
Made entirely from HydroFlex™ FKM rubber formulation, each strap in Artem’s latest collection offers a sleek, bracelet-like aesthetic with a secure, refined, and seamless fit. Delivering maximum flexibility and zero break-in period, the material is the result of an eight-hour mixing process and dual-stage vulcanisation, all of which has been honed through months of trial and error.
In fact, Artem Straps had produced a whole batch of product late last year, but ultimately decided the straps weren’t good enough and scrapped the whole lot. This months-long delay is proof of the brand’s absolute commitment to quality.
Pairing this remarkable rubber with deployant clasps has resulted in an ease of use that’s only matched by the premium feel and comfort they provide. Alternatively, the brand also offers OEM foldable clasps — both are outstanding, it just comes down to personal preference.
Further, the Loop-less™ design, which provides an elegant way of concealing excess strap beneath the buckle, results in a wonderfully refined look overall. Plus, the high quality of the clasp itself is self-evident as soon as you remove it from its packaging, while the ease with which you can swap one strap out for another means you can happily change up your watch’s look on a whim.
Options Galore
Fortunately, with the incredibly wide range of options available from Artem Straps, you’ll never feel short of choice. If there’s a colour you’re after, you can all but guarantee these strap-making masters have what you’re after. Even better, each comes with the brand’s signature sailcloth pattern masterfully embossed into the HydroFlex™ material, giving it a delightful weave reminiscent of fine canvas fabric.
This refined finish paired with the use of 316L stainless steel available in both brushed and polished finishes means that if there’s a high-quality strap you have in mind, Artem Straps is ready to deliver.
From the classic to the contemporary, the reserved to the bold, there’s a strap (or two or three) out there just waiting to breathe new life into your watch collection. Discover the full Artem Straps range via the link below.
