Puma just released their latest R698 project sneaker and it is a thing beauty. In collaboration with Ronnie Fieg, this established influencer used the Japanese Ornamental Cherry Blossom trees, Sakura, as the inspiration to transform Puma’s hero silhouette from the Trinomic family. In addition to the 90s classic, the also introduced the RF698 Mid. The joyful tradition of hanami (flower viewing) dates back centuries and with wider exposer to Japanese art and culture, audiences around the world embraced Sakura as a particularly Japanese cultural hallmark. The distinctive deep reds of the cherry trees are infused across the rich perforated suede of the toe as well of the midsole of the R698. Blending the beautiful blossom of Sakura the colours continue to fade into lighter shades of pink to symbolise the assortment of colours of Sakura. The RF698 Mid cut comes with a inner sock booty constructed in tech neoprene and is finished with a 3M covered strap and rich colour for the full effect.