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Seiko

From the everyday Seiko 5 to the prestige of Grand Seiko, the brand spans accessible style and horological mastery. Innovation is in its DNA - from quartz revolutions to Spring Drive movements. Seiko proves great watchmaking doesn’t need to be exclusive.

The Latest Seiko

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From Wrist to Reef: The Seiko-Sponsored Mission to Save Australia’s Sea Turtles

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Seiko Power Design Project 2026: 7 Obsessive Concept Watches Revealed

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The Wind Up: Baume et Mercier’s New Clifton is Ice-Cold

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Every Seiko 145th Anniversary ‘Edo Purple’ Watch, From $675 to $4,500

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Seiko Turned Honda’s Boot-Sized Motocompo Scooter Into a Watch

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Seiko’s One-Off Shohei Ohtani Watch Can Track One Million Hours

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Seiko’s $4,550 Prospex Marinemaster SLA079J1 Revives Its 1968 Diver DNA

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Seiko’s New $1,800 Presage Turns Japanese Silk Into a Watch Dial

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10 Affordable Watches That Punch Well Above Their Weight

King Seiko Vanac watches in silver with purple, silver, and black dials against a city skyline at dusk.

King Seiko’s Titanium VANAC Watches Channel the Irresistible Style of ’80s Tokyo

Seiko 5 Sports Field GMT watch with polar dial and stainless steel bracelet on a light grey background.

Seiko 5 Sports Field GMT Is a Sub-$700 Polar Dial Built to Endure

Hublot Classic Fusion Yohji watch with black camo dial and textured black strap, set against a dark background.

The Wind Up – Watch News #344

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Seiko Marks Its 145th Anniversary with a Quartet of History-Inspired Watches

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10 Best Watch Stories & Releases of 2025

Seiko 5 Sports SRPM07K watch with pink dial and silver stainless steel bracelet.

Tickled Pink: This Limited-Edition Seiko Pays Tribute to an Emblem of ’60s Cool

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Seiko’s New Prospex Timepiece Joins the Fight to Save Australia’s Sea Turtles

Seiko 5 Sports x Bamford watch with black strap, illuminated by vibrant neon lights against a dark background.

Seiko Goes Back to the Future with Sub-$850 Bamford Limited Edition

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The Wind Up – Watch News #339

Seiko Presage Cocktail Time The Conte watch with a deep red dial and brown leather strap on a book.

Seiko’s New Sub-$1,000 Timepiece Is a Negroni for Your Wrist

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The $1,995 Seiko That Every Watch Collector Needs in Their Collection

Seiko Prospex Speedtimer SSC955P watch with silver stainless steel bracelet and purple dial, angled view.

Seiko’s Most Affordable Collector’s Watch Just Got an Upgrade

Seiko 5 Supercars SRPL54K watch with black dial and red accents on a racetrack background.

The Wind Up – Watch News #320

Ressence Type 7 GMT watch with a blue dial and silver bracelet, worn on a wrist in natural lighting.

The Wind Up – Watch News #318

Seiko 5 Sports x Supercars watch with black dial and red accents on a textured strap, set against a racetrack background.

This Sub-$700 Seiko 5 Sports X Supercars Limited Edition Is Watch Enthusiast Approved

Seiko Marinemaster SLA081J watch with black bezel and wave-patterned blue dial on stainless steel bracelet.

Seiko’s Limited Edition Marinemaster Professional Is a Chunky $7,200 Rolex Sea-Dweller Alternative

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Man of Many Father's Day Gift Guides banner with blue background and two wrapped gifts.