Lucky Charms Beer is Definitely Magical

Lucky Charms may be magically delicious, but it must have taken a fair amount of magic for Smartmouth Brewing Company to somehow brew up a Lucky Charms flavored beer. Appropriately named “Saturday Morning” after that childhood tradition of slurping down the sugary cereal while watching cartoons, the beer will only be sold in 16-ounce cans in Virginia and is set to be released on—you guessed it—a Saturday morning (March 2, to be exact).

View this post on Instagram

NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. (2) 4pk LIMIT ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— ??????????? ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

A post shared by Smartmouth Brewing Co. (@smartmouthbeer) on

The flavor was achieved by adding the dehydrated chunks of sugary marshmallows to the brewing process. Smartmouth added a bit of toasted marshmallow to take the sugar level up another notch. The beer is hopped and dry hopped with Galaxy and Calypso hops. Playing off the cereal’s tagline, Smartmouth describes the IPA as being “magically ridiculous.” It has a “soft pillow body with a slight cereal taste…designed to remind you of your childhood when you used to sort through bowls of your favorite breakfast cereal to separate the marshmallows form the cereal.”

Lucky Charms Beer

The beer will be released with a whole host of events, including a Super Smash Bros Ultimate Tournament, a comic book sale, and a board games. There’ll be a cosplay contest for those who want to dress up as their favorite Saturday morning cartoon character or super hero. There’s also going to be “Nerd Night Trivia” and music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay. And if cereal isn’t your thing, there will be pizza from a local food truck.

Check it out