You can get it doing some science; you can get it talking to clients. You can get it waiting for a mate; you can get it writing clickbait. It doesn’t matter how you get it, but it’s a truth universally acknowledged that a hard day’s work needs a big cold beer, and the best cold beer is Vic.
It’s also a truth universally acknowledged that the only thing better than the best cold beer is a best-cold-beer that you don’t have to pay for, which is why VB’s latest stunt is a masterstroke in public relations.
Subtly nodding to the fact that Australia has just endured one of the most exhausting election campaigns in history, the good folks over at Carlton United Breweries have decided to gift every Australian of legal drinking age a delicious frothy this Sunday arvo, at one of 151 participating venues around the country.
That’s right, you can get your hot little hands on a frosty Vitamin Beer between the hours of 2pm and 4pm at any one of these listed venues this Sunday the 26th of May, and it’s on VB’s dime.
Their website simply states: “There’s been a lot of talk over the last few months. While we don’t know what’s coming next, we do know this. It’s the start of another week and it’s time to get back to doing what we do best: working hard. That’s the only way we are going to push this country forward.
“For everyone ready to get on with the job of making Australia a better place, it’s our shout.”
Fair play, VB, fair play.