Flex in cartainer

Flex Your Whip in Cartainers State-of-the-Art Automotive Display

Cartainers co-founder Zach Jenkins was a creative director with big-name clients such as Ferrari when COVID-19 essentially shut him out of work. Pivoting quickly, he and his cohorts applied their restless imaginations to the overlooked sector of automotive transport. They surmounted various hurdles and challenges before arriving at a complete reinvention of the modern shipping container, which doubles as a display platform for your sweet ride. Preview models made a splash at Art Basel Miami Beach in December and are available to order now.

When you think of a shipping container, you most likely picture a huge rectangular box made of corrugated metal with zero windows and zero technology. The ones from Cartainers turn that very same picture on its head and in multiple ways. Not only does each container take the form of a massive glass or polycarbonate display (with an option to add metal cladding for more privacy), but it also features tech-savvy touch-ups like temperature and humidity control along with built-in video cameras.

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Cartainer ferrari in back
Cartainers Ceres 001 | Image: Cartainers

From easy car access to the relatively light 5,500-pound weight to the roomy interior to different strap-down options to the massive transparent walls, each Cartainer leaves no detail unconsidered. Once the car is strapped into place, the container itself is lifted for transport while things like humidity, temperature, doors, lighting, and security sensors can be monitored and controlled via a smartphone app. Bring in an optional SIM card and you can also get global GPS tracking and a cell relay of security footage. Oh, and did we mention that Cartainers use facial recognition to allow for entry? Welcome to the future of automotive transport indeed!

“You can put it on a container ship, you can put it on a train,” said Jenkins of inaugural Cartainer models like the Ceres 001. “From the recreational user up to a large importer-exporter who’s moving a lot of vehicles, we’ve tried to design a system that is as easily transportable as possible.”

Cartainer in red
Cartainers Ceres 001 | Image: Cartainers

Meanwhile, there are still some hurdles to overcome for Jenkins and potential users alike. Due to the custom frame and required battery, for example, Cartainers qualify for top-of-stack only during international transport. There’s also the pricing, which starts at around $40,000 for the basic model and jumps up from there. On the other, if you can afford the kind of car this container was built for, then you can probably afford the container itself. In fact, you may soon accept nothing less.

Still making the promotional rounds, Cartainer will appear at Amelia Island in March and possibly Monterey Car Week in August. Models are available to order now with deliveries expected to start either later this year or early 2025.

300sl inside cartainer
Cartainers Ceres 001 | Image: Cartainers

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Jacob Osborn
Staff Writer

Jacob Osborn

Jacob Osborn is an accomplished author and journalist with over 10 years of experience in the media industry. He holds a Bachelor's degree in English and Communication Arts from the University of Wisconsin--Madison and co-authored a Young Adult novel through Simon & Schuster. Now based in Portland, Oregon, Jacob specialises in entertainment, technology and alcohol reporting. You might find him crate-digging at the nearest record store or sampling whisky at the nearest bar. He daydreams of travelling around the world, but for now, the world will have to come to him by way of lifestyle products, gear, gadgetry, and entertainment. Let's call it a happy compromise while he saves up for the next big trip.