After a good and close shave, the skin on your cheeks, chin, and upper lip will usually feel nice and smooth. A couple of weeks later, the short, spiky hairs start growing and the itching begins. That’s when most men shave. So if you experience itching, don’t give in. Just stick it out because this is usually a temporary side effect of shaving. You can sooth the discomfort by applying a gentle moisturizing lotion to the affected areas. Your facial skin will eventually adjust as your beard grows longer.