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Home/Man of Many Team
Mr Scott Purcell, CFA

Co-Founder

Mr Scott Purcell, CFA

Scott Purcell CFA is Co-Founder and Director of Man of Many, Australia’s largest men’s lifestyle publisher and the nation’s first 100% carbon-neutral, Climate Active certified digital media brand. Since launching the site from a spare bedroom in 2012, he has grown it to a total global reach of over 6 million people monthly, 900,000+ social followers, and 130,000 newsletter subscribers, setting the benchmark for premium, purpose-driven digital publishing.

Under Scott’s guidance Man of Many has collected a raft of industry honours, including Media Brand of the Year at the Mumbrella Awards, Website of the Year at the Mumbrella Publish Awards 2020, 2023, 2024 and 2025, Best Media Platform at the B&T Awards 2023, Event of the Year at the Mumbrella Publish Awards 2024, Gold for Best Native Advertising at the Digital Media Awards Asia 2024 and the B&T Award for the Planet 2024.

Scott’s personal accolades underscore his leadership and innovation. Alongside co-founder Frank Arthur, he was named Publish Leader of the Year at the Mumbrella Publish Awards 2023. He ranked #42 on the MediaWeek Power 100 in 2024, secured MediaWeek’s Next of the Best Award for Publishing the same year, and in 2025, was a finalist for the AdNews Champions of Change Power List and was named in Campaign Asia's esteemed 40 Under 40 list.

Scott collaborates with global brands such as Apple, Samsung, Microsoft, Nike, IWC, TAG Heuer, Omega, Cartier and Longines, delivering data led creative that marries editorial credibility with commercial impact. He also oversees Man of Many’s in-house content studio, which produces award-winning video, social and experiential campaigns for partners across technology, luxury, automotive and fashion.

A graduate of the University of Sydney with a Bachelor of Commerce in Finance and International Business, Scott spent seven years as a Senior Financial Analyst at Westpac Institutional Bank before earning his CFA charter. His analytical rigour now underpins a forward-thinking approach to media, sustainability, and AI. As a founding member of the Digital Publishers Alliance, a judge for national media awards, and the author of the LinkedIn newsletter Digital Media Digest, he champions transparent metrics, ethical journalism, and independent publishing while mentoring the next generation of media talent.

Location:

Sydney, Australia

Credentials:

Chartered Financial Analyst, Bachelor of Commerce

Expertise:

Finance, Business, Startups, Whisky, Fitness, Lifestyle, Tech

Alumni of:

University of Sydney

Awards:

40 Under 40 List - Campaign Asia 2025
Finalist - Power List
Champions of Change - AdNews 2025
Ranked #42 - Scott Purcell & Frank Arthur - MediaWeek Power 100 List - MediaWeek 2024
WINNER - MediaWeek Next of the Best Award (Publishing) - MediaWeek 2024
WINNER - Publish Leader of the Year - Mumbrella Publish Awards 2023
Ranked #47 - Scott Purcell & Frank Arthur - MediaWeek Power 100 List - MediaWeek 2023
Finalist - Sydney Young Entrepreneur Awards - Business News Australia 2024
Finalist - Publish Leader of the Year - Mumbrella Publish Awards 2021
Finalist - Young Entrepreneur - NSW Business Chamber Awards 2017
Finalist - Employee of the Year - Westpac Institutional Bank 2014
Recipient - Individual WIB Partnership Award - Westpac Institutional Bank 2013

As Featured In:

Smart Company

  • 2023 reflections, 2024 predictions with Man of Many’s Scott Purcell

The Sydney Morning Herald

  • The bloggers making the big bucks
  • ‘Squashed’: Smaller publishers fear fatal consequences from Facebook’s news ban

New York Weekly

  • How an Independent Blog Became Twice the Size of GQ in Australia

Mumbrella

  • Man of Many launches global e-commerce store
  • Man of Many celebrates 10-year anniversary
  • Man of Many partners with Waves of Wellness Foundation
  • Man of Many partners with The Whisky List to launch Sydney Whisky Week Festival
  • Man of Many’s leadership promotions and branded content hire

B&T

  • Man of Many Launches New Site Design & Branding
  • “A Year Of Contrast!” Man Of Many’s Scott Purcell And Frank Arthur On 2021
  • Man of Many Wins Pedestrian.TV’s Best Media Blog 2014

AdNews

  • Independent publication Man of Many on becoming THE men’s lifestyle site

Targeted Media Services Network

  • Growing with e-commerce: Man of Many launches boutique curated shop

Internet Retailing

  • Man of Many launches online lifestyle store

AdNews

  • Independent’s Day – the next decade of trends marketers need to know
  • Independent publication Man of Many on becoming THE men’s lifestyle site
  • Predictions 2022: Publishers, data and creativity

Husskie

  • Business fundamentals of a successful website: Man of Many - Husskie

Step by Step Business

  • Scott Purcell: Navigating the Men’s Lifestyle Landscape with Man of Many

36 Articles Published - Page 2

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TRAVEL

The House is the Highlight with AirBNB Luxe in Queenstown

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DRINKS

Sydney Whisky Week Returns in 2022 with 9 Epic Days of Free Whisky!

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AUDIO

Sonos Roam Review – An Ultra-Portable & Sleek Speaker

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DRINKS

The GlenDronach Releases an Aged 50 Years Single Malt Scotch Whisky

Whisky list
DRINKS

The Whisky List Launches Virtual USA Whisky Show

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DRINKS

Westward Whiskey’s New Single Malt Rum Cask is Exclusive for The Whisky Club Members

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ADVICE

Simple Income Tax Calculator for Australia (ATO)

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ENTERTAINMENT

10 Best Australian Music Blogs

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ADVICE

Scott Henderson on Life After ‘Men’s Health’

Poh on MasterChef
MOVIES & TV

MasterChef Australia Recap – S12E02 – Porky’s IV

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CULTURE

Open Doors & Push Buttons Without Touching Them

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ADVICE

How to Become a Morning Person

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