Joe Rogan Signs Exclusive Spotify Deal Reportedly Worth $100 Million

His podcasts are the stuff of legend, and now UFC announcer, podcaster, athlete and comedian Joe Rogan is bringing them to Spotify. Rogan has just signed a multi-year exclusive licensing deal that will see his highly-popular podcast series, The Joe Rogan Experience made available free on Spotify.

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Joe Rogan Spotify

Starting on September 1, Rogan’s podcast, which is one of the most popular in the world, will hit the streaming platform, before Spotify assumes exclusive rights, including video later in the year. Since 2009, The Joe Rogan Experience has broken new ground in the digital entertainment space. As the voice of the UFC, Rogan has attracted a cult-like following, and thanks to his revolving door of incredible guests, his podcast series is unparalleled. It appears the latest deal with Spotify may have pushed his bank account into that category as well.

The financial details of the new Joe Rogan Spotify deal have not been released, however, the Wall Street Journal is reporting that the deal is in excess of USD$100 million. That’s over AUD$150 million for those of us reading down under. It’s big news for Rogan, who has already topped Forbes’ list of Highest-Paid podcasters. While Rogan and Spotify have yet to confirm this figure, the WSJ cites ‘a person familiar with the matter’ as a source, which neither cements nor refutes the claim. However, with the incredible amount of pull Rogan has over the millennial audience, it would be hard to image him signing the deal for anything less than a ridiculous sum of money.

Despite the changes, however, Rogan said the show would be remaining pretty much the same. “It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now,” he said in an Instagram statement. “We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year. I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!”

Spotify also confirmed, stating “While Spotify will become the exclusive distributor of JRE, Rogan will maintain full creative control over the show.” The transition is set to kick-off on September 1, with Spotify to become the exclusive provider later in the year.

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Announcement: the podcast is moving to @spotify! Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify, including the video version. It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now. We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year. I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!

A post shared by Joe Rogan (@joerogan) on

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