The Sydney golf scene just got a little more steezy. Premium golf and lifestyle group, Playfair, have unveiled the ultimate golfer’s haven. Landing somewhere between the links and the streets, the new coaching studio, social clubhouse and apparel space, aptly named ‘Playfair Golf & Goods’, puts a new spin on an old sport, and we’re here for it.
Housed in a wood-panelled warehouse conversion in the heart of Sydney’s Eastern Suburbs, the new concept waves goodbye to the stale, proverbial country club vibes and says hello to a fresh hang-out destination for next-gen golfers. According to the brand, club members can immerse themselves in all things golf-related and up their skills, all in the company of seemingly like-minded players. Luke Adams, Playfair founder said the new concept was all about providing a fun, one-of-a-kind golfing experience, encouraging everyone who visits to learn, socialise and unwind.
“Playfair was founded on the belief that the golf experience needs to be better,” Adams said. “By taking the best of the heritage of the game and improving that with a modern approach we provide an experience that golf has long been waiting for. More accessible, more fun and more in line with today’s world.”
While it may fall slightly short of Michael Jordan’s drone-delivering country club, Playfair doesn’t skimp on the features. Along with individual and group lessons, the space features golf bays with elite Trackman technology with a top-rated PGA coach at hand. There is also a fully appointed club-fitting experience with leading brands like Titleist & Callaway, not to mention an in-house sand bunker and putting green. Once you’ve finished working on your swing, enjoy a freshly poured Mecca Coffee espresso, grab a bite from either Fed Kitchen or Orchard St and then indulge in pastries from the infamous Bourke Street Bakery.
High-tech and wholly inclusive, Playfair’s approach to modern golf is brash and unconventional, expected as it should be. Adams and the team have created a unique social experience that not only offers a chance to improve your short game but also provides a place for a long afternoon. As he puts it, Playfair was built on a love for the game’s heritage, working to dismantle its reputation in order to embody a new era in the world of golf. Hard to argue with that.
Playfair Golf & Goods is located at 22-24 Belmore Rd, Randwick NSW 2031. Sound like something you just can’t resist? Register your interest here to join the new premium membership programs and gain access to discounts, all the merch you can imagine and priority playing time.