20 Best Men’s Fashion YouTubers

Embodying modernity in every sense of the word, the best men’s fashion YouTubers cover the world’s foremost trends on the world’s foremost media platform. To peruse their respective channels is to discover a glorious bounty of lookbooks, grooming hacks, insightful vlogs, everyday musings, how-to guides, product reviews, and so much more.

To think, there was once a time when you had to pay for magazine subscriptions to reap this kind of advice, and those didn’t even come with videos. Meanwhile, the best men’s fashion YouTube channels are free of charge and overflowing with content.

Whether you’re looking for someone to teach men’s fashion or deliver a candid perspective on the latest trends, this is an ideal place to start. Without further ado, we bring you the best men’s fashion YouTubers.

Best Men’s Fashion YouTubers at a Glance

Five channels worth your time, covering visual style, hair, budget streetwear, classic menswear and a stylist’s view.

• Best overall: Tim Dessaint. Raised in Paris and now based here, he makes distinctive, visually engaging style content and posts a new video every Wednesday.
• Best for hair: BluMaan. Its founders started out looking for quality hair products, ended up making their own clays, pomades and pastes, and now answer every hairstyle question going.
• Best for style on a budget: Richie Le. He and his crew put together big fashion statements at a low price, and the channel is one of the strongest around for sneakers.
• For classic menswear: Gentleman’s Gazette. The video arm of a menswear shop, it runs primers, reviews and how-to guides on traditional craftsmanship, style and manners.
• For a woman’s perspective: Ashley Weston. A celebrity stylist who dresses Hollywood’s leading men, she tells you what is working right now and what to drop.

Now that you’ve read our favourites, let’s check out the complete list.

RELATED: These are the best Australian men’s fashion and lifestyle sites.

Best Men’s Fashion YouTubers

1. Tim Dessaint

YouTube fashion guru Tim Dessaint grew up in Paris and travelled the world before landing in our beloved Sydney, where he currently resides. A contemporary gentleman if there ever was one, Dessaint is innately aware of how digital technology helps us communicate and form quick impressions. He thus thrives on making unique and engaging visual content, uploading a new men’s fashion YouTube video every Wednesday. This is what being a top men’s fashion YouTuber is all about, folks.

• Name: Tim Dessaint
• Country: United Kingdom
• Subscribers to date: 354K subscribers
• Views to date: 16,978,326 views
• Date joined: January 31, 2012

2. Daniel Simmons

Daniel Simmons is about three things: fashion, fitness, and lifestyle. So it’s no surprise he keeps his finger on the pulse of modern street style, with a huge supply of YouTube videos to show for it. On his channel, you’ll find lookbooks, tips, vlogs, and exercise routines. Your entire life has just been upgraded, courtesy of this fashionable gent.

Simmons now calls the channel a Digital Diary filmed in New York City. The weekly uploads cover fashion, lifestyle, interior design and, unexpectedly, pastries. That makes it less a style tutorial channel and more a slow, aesthetic window into what a well-dressed life looks like day to day. Watch it for mood and taste, not step-by-step instruction. If you want structured how-to advice, Alex Costa or Teaching Mens Fashion will get you there faster.

• Name: Daniel Simmons
• Country: United Kingdom
• Subscribers to date: 231K subscribers
• Views to date: 15,992,647 views
• Date joined: September 6, 2014

3. One Dapper Street

His name is Marcel Floruss, but you know him best as One Dapper Street. Originally from Germany, Floruss studied fashion in New York and even did a little professional modelling before he launched his popular website and its adjoining accounts. With nearly a quarter million subscribers on YouTube alone, One Dapper Street is your guide for all things style, from dressy ensembles to streetwear get-ups to everything in between. Gearing up for a music festival or a night on the town? Don’t open that closet door without checking in here first.

• Name: Marcel Floruss
• Country: United States
• Subscribers to date: 777K subscribers
• Views to date: 53,224,998 views
• Date joined: December 5, 2008

4. Alex Costa

If you keep tabs on the best men’s fashion YouTube channels, then you likely recognise the name Alex Costa. Put simply, the Brazilian-American superstar kills it, to the tune of 1.7 million subscribers. Fun fact: Costa was a legendary gamer before he stepped into the lifestyle arena, which makes him quite the modern-day renaissance man, in our humble opinion. For grooming hacks, hairstyle tips, skin secrets, meal plans, fitness regimens, trending outfits, and so much more, look no further. The man is basically an institution at this point.

• Name: Alex Costa
• Country: United States
• Subscribers to date: 2.9M subscribers
• Views to date: 283,118,146 views
• Date joined: September 29, 2011

5. Richie Le

Here’s a dude so tapped into modern fashion that he’s created his own wildly popular line of striking menswear. Meanwhile, Richie Le and his crew excel at assembling big fashion statements at a low price over on YouTube. His channel is also one of the best in the game for all things sneakers. If you’re young, style-conscious, and on a budget, this men’s fashion YouTube channel is calling your name.

Le’s pitch now reaches well beyond clothes. He lists himself as available for music performances, discussion panels and hosting gigs and says the channel is there to inspire and entertain as much as it instructs. Expect videos built around his personality alongside budget fits and sneakers. If you want a straight lookbook feed on a tight budget, Drew Scott sticks closer to that brief, whereas Le suits viewers who like the creator as much as the clothes.

• Name: Richie Le
• Country: United States
• Subscribers to date: 1.09M subscribers
• Views to date: 223,078,849 views
• Date joined: September 4, 2013

6. Alpha M.

Men’s lifestyle guru Aaron Marino (who operates under the banner of Alpha M.) is such a valuable resource that we’ve featured him numerous times on our site. Accordingly, his YouTube channel is a treasure trove of grooming hacks, style pointers, and personality builders. Heck, the man will even tell you how to communicate with others and properly write an email. What’s more, Marino somehow manages to make each video feel personal, despite his millions of subscribers. This is definitely the kind of stuff you normally have to pay for, and he’s bringing it to you free of charge.

• Name: Aaron Marino
• Country: United States
• Subscribers to date: 6.2M subscribers
• Views to date: 1,009,319,152 views
• Date joined: July 7, 2008

7. Gent’s Lounge

True to its name, the Gent’s Lounge makes for a terrific place to hang out online. Modern fashion is the primary MO, but you’ll also discover videos on everything from how to cook a juicy steak to how to find quality whiskey at a great price. Like clockwork, new videos arrive every Tuesday and Thursday, meaning you won’t have to wait long for fresh content.

The Gent’s Lounge is run by two hosts, George LaBoda and Blake Scott, who pitch it as an all-inclusive guide to the modern gentleman. The double act keeps the tone conversational, closer to the two-brother format of Teaching Men’s Fashion than to a solo presenter like Alpha M. Come along for the steak-and-whiskey detours as much as the clothes. Skip the food if all you want is advice on fit and fabric.

• Name: George LaBoda and Blake Scott
• Country: United States
• Subscribers to date: 151K subscribers
• Views to date: 14,649,362 views
• Date joined: February 11, 2014

8. Jordan O’Brien

Men’s fashion YouTuber Jordan O’Brien describes himself as “just a guy who likes to dress nice and wants to share how to do it.” Unsurprisingly, his popular videos are as tight and streamlined as they are personable. Whether you’re seeking hairstyle tips or dress pointers, you’ll find it here and then some. Get to know Jordan and tell him we said hello.

O’Brien’s channel has moved past pure dressing advice. He now describes it as cars, clothes and his own brand, inviting viewers along for the journey. That makes it part style guide, part founder diary. Watch it if the business side of menswear interests you as much as the outfits. Richie Le, who also runs his own line, is a closer comparison here than the tutorial channels.

• Name: Jordan O’Brien
• Country: United States
• Subscribers to date: 444K subscribers
• Views to date: 46,764,334 views
• Date joined: July 19, 2013

9. The Style O.G.

You don’t earn the name “The Style O.G.” without bringing some serious experience to the table. Dutifully, this top men’s fashion YouTube channel abides by this, as evidenced by its arsenal of resourceful videos. Topics include sneakers, dating, product reviews, style advice, and so much more. Check in every single day for something new, and leave a little wiser.

The Style O.G. builds its pitch around the image you project, with grooming now alongside style and lifestyle as a core topic. That puts it in similar territory to Alpha M., focusing on how you come across to others. It suits men who want practical advice that builds confidence. For younger viewers chasing the latest in streetwear, Richie Le is probably better suited.

• Name: Jeff
• Country: United States
• Subscribers to date: 349K subscribers
• Views to date: 27,165,013 views
• Date joined: February 6, 2017

10. Carlos Roberto

A veritable superstar of style, Carlos Roberto was once recognised as San Francisco’s “Best Emerging Fashion Designer.” He’s also a genuine master of modern-day hairstyles, with the flowing follicles to prove it. As you can probably guess, his YouTube channel is brimming with hairstyle tips, along with advice and perspectives on everything from sneaker shopping to dating to manscaping to travel.

Carlos Roberto has renamed his channel Well Dressed with Carlos Roberto. It now runs long-form videos on classic menswear, tailoring, grooming, watches and refined living, a clear move away from sneakers and dating and into the ground Gentleman’s Gazette has long held. Pick Roberto if you want tailoring advice from a trained designer in a longer format. If you live in streetwear, Richie Le is the better match.

• Name: Carlos Roberto
• Country: United States
• Subscribers to date: 27.5K subscribers
• Views to date: 5,372,503 views
• Date joined: December 13, 2014

11. BluMaan

If you care about your hair, then you owe it to yourself to subscribe to this popular men’s fashion YouTube channel. And when we say “popular,” we’re talking nearly 1.5 million subscribers. It’s largely brought to you by Joe and Ben, who created BluMaan out of a mutual quest for quality hair products. Yes, that meant actually creating their own line of clays, pomades, and pastes, but it also meant spreading advice through the power of YouTube. As such, BluMaan leaves no hairstyle topic undiscovered, and no potential question unanswered.

The channel now speaks in Joe’s voice alone: he is BluMaan, and the videos aim to improve your hair and style. Hair is still the anchor, which makes this and Robin James the two most hair-focused channels in the list. Choose BluMaan if you want styling techniques tied to the brand’s own clays, pomades and pastes. Choose James if skincare and fragrance matter to you as much as the cut.

• Name: Joseph Andrews
• Country: United States
• Subscribers to date: 1.64M subscribers
• Views to date: 208,706,891 views
• Date joined: November 11, 2013

12. Tim Bryan

New York-based model, actor, and entrepreneur Tim Bryan is one heck of a handsome gent, if we do say so ourselves. His YouTube lifestyle channel covers the full spectrum of topics, including fashion, grooming, skincare, dining, fitness, hair, booze, travel, and DIY style. Tim is all about engaging with his audience, so check out his videos, then message him on social media to let him know what you’d like to see him tackle next. He’s more than happy to oblige.

• Name: Tim Bryan
• Country: United States
• Subscribers to date: 85.5K subscribers
• Date joined: June 24, 2012

13. Robin James

The UK’s Robin James has dubbed his YouTube channel “A Man for Himself,” and one look at his epic handlebar moustache is all it takes to know he means it. Accordingly, James gets down with a variety of hair products and other grooming essentials, bringing you both the reviews and the results. He also dives into plenty of peripheral subjects, including interior design, fragrances, apparel, and skincare products. Ultimately, however, this is the place to go if you want brilliant hair or an eye-catching stache like his. You might even say that James is YouTube’s resident moustache expert.

James sells the channel on unfiltered honesty. The current pitch lists hair tutorials, product reviews, skincare and fragrance. Reviews are the core, which makes him a natural counterpoint to BluMaan, a channel built alongside its own line of clays and pomades. If you want a blunt verdict before you buy a styling product, start here. If you only care about hair, BluMaan goes deeper.

• Name: Robin James
• Country: United Kingdom
• Subscribers to date: 348K subscribers
• Views to date: 54,256,051 views
• Date joined: December 29, 2011

14. Hueguh

Hueguh (pronounced hue-guh) is all about that Scandinavian lifestyle, where simplicity and quality blend to a harmonious effect. As such, this men’s fashion YouTube channel offers an ongoing celebration of modern minimalism, so your life can become streamlined, organised, and uncluttered. Despite the built-in “less is more” philosophy, it still offers plenty of coverage, making it one of the best men’s fashion YouTube channels you can find.

15. Ashley Weston

Impressing the opposite sex is why a lot of men get into fashion in the first place, so an actual female perspective can go a long way. Enter celebrity stylist Ashley Weston, co-founder of YouTube channel AWxInc., and “The Woman Who Dresses Hollywood’s Leading Men.” To step into Ashley’s world is to get up-to-the-minute knowledge about what’s hot and what’s not, so you can act and dress accordingly. If her videos don’t up your game, then you’re simply not paying attention.

Heads up: Weston’s channel address now opens on a channel branded Mens Fashioner. It leads with The Essentials App and promises to make you the best-dressed guy in every room. For classic dressing advice, Gentleman’s Gazette is the steadier choice.

• Name: Ashley Weston
• Country: United States
• Subscribers to date: 444K subscribers
• Views to date: 61,452,380 views
• Date joined: October 4, 2011

16. Drew Scott

Don’t be fooled by Drew Scott’s somewhat fatuous personality, as this popular YouTuber definitely knows a ton about men’s style. Subscribe to Drew’s channel to join him on numerous adventures around Los Angeles, as he keeps pace with the latest lookbooks and trends, or puts together top-shelf ensembles on a tight budget.

Drew now says he takes photos as well as making videos, so expect a strong visual eye in the outfit content, set against Los Angeles. His pitch is his love of clothing. Ideal for viewers who want to see how pieces are styled and shot, not a lecture on the rules. If you want someone to explain the reasoning behind the tailoring, Carlos Roberto’s long-form videos on classic menswear are the better match.

• Name: Drew Scott
• Country: United States
• Subscribers to date: 443K subscribers
• Views to date: 21,648,662 views
• Date joined: December 26, 2011

17. Gentleman’s Gazette

Dedicated to the timeless art of men’s fashion, the Gentleman’s Gazette is the YouTube channel for a distinguished online shop. Enter this domain and partake in the ongoing history of craftsmanship and style, by way of primers, reviews, and terrific how-to guides. Manners maketh man, as the saying goes, and it’s here that you’ll find those manners in spades.

• Country: United States
• Subscribers to date: 913K subscribers
• Views to date: 88,145,025 views
• Date joined: April 13, 2010

18. Gallucks

Gallucks comes to us from Joel, a full-time fashion blogger living in London. Always striking an affable chord, Joel shares his latest acquisitions, ideas, and insights in the hopes that you might get inspired. Meanwhile, Joel is always happy to spread the love and often talks about what inspires him. If you haven’t figured it out yet, this popular YouTube channel has tons of positive vibes to go around.

• Name: Joel Mcloughlin
• Country: United Kingdom
• Subscribers to date: 142K subscribers
• Views to date: 13,801,675 views
• Date joined: January 10, 2008

19. Teaching Men’s Fashion

“Two brothers changing one man at a time.” So goes the tagline for Teaching Men’s Fashion, an outrageously successful (as in over 3.8 million subscribers) YouTube channel. Those two brothers, by the way, are businessman Jose Zuniga and lawyer Juan Zuniga. Together, they cast a wide net of influence and education, using their savvy skills and infectious personalities to share truly beneficial results. Put simply, these guys teach men’s fashion, and you probably have a lot to learn. The best part? Their online class is free of charge.

• Name: Jose Zuniga, Juan Zuniga
• Country: United States
• Subscribers to date: 4.95M subscribers
• Views to date: 744,835,361 views
• Date joined: September 14, 2012

20. Brett Maverick

This top men’s fashion YouTuber had us at the name Brett Maverick. Of course, Brett is far more than just a cool name, great hair, and a pretty face. On his channel, you’ll find choice videos on style, fitness, and self-improvement, among other things. Pay close enough attention, and you can almost be as cool as Brett, and we say “almost” because he’ll always have the edge with that insanely catchy name.

• Name: Brett Maverick
• Subscribers to date: 780K subscribers
• Views to date: 85,430,985 views
• Date joined: October 10, 2011

Things to Consider When Choosing Men’s Fashion YouTubers

Not every channel will suit your wardrobe. Here is what to weigh up first.

• Style lane: Pick a creator whose taste matches the wardrobe you’re building, be it tailoring, workwear or streetwear. Advice that’s spot on in one lane can be useless in another.
• Body type: Fit advice only carries over if the presenter’s build is close to yours. Look for someone who shows how clothes actually sit on their frame, not just how they look on a hanger.
• Budget: Check that the pieces they recommend sit within what you realistically spend. If your budget is modest, a channel built on luxury hauls is entertainment, not a shopping list.
• Sponsorships: Watch how clearly they flag paid placements. A creator who tells you what didn’t work in a sponsored piece is worth far more than one who loves everything they’re sent.
• Depth: The best channels explain why something works, from fabric and cut to proportion. If a video is mostly a haul with no reasoning, you learn what to buy once, not how to choose for yourself.

How Man of Many Chose the Best Men’s Fashion YouTubers

Our editors cover men’s fashion and style every day, try on the pieces these channels recommend, and put their advice to work in our own wardrobes. This list draws on that first-hand experience, plus research into each creator’s back catalogue and reviews from the viewers who follow them. When ranking, we weighed the substance of the advice, how well it suits real budgets, how consistently each channel posts, its production values and whether it teaches you something rather than selling to you. You can review our editorial policy here for more on how we maintain our independence.

Alternatives to the Best Men’s Fashion YouTubers

Once you have a few channels saved, put the ideas into practice. Our guide to the 13 Best Men’s Street Style Blogs shows you outfits worn on real streets, not in front of a ring light. For warmer months, start with the coolest men’s Bermuda shorts. If you’re heading on a coastal trip, our list of the best men’s fashion stores in Byron Bay tells you where to shop.

Men’s Fashion YouTubers FAQs

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