The 2024 Australian Open (AO) is underway and some tennis pros are already looking downright fantastic out there on the court, and we’re not just talking about their backhand swing.
With a partnership between the AO and New Balance has come a stylish and stellar range of high-performance footwear and apparel. We know the phrase “form and function” gets abused these days like a rookie on his first day in the tourney but we don’t know how else to put it because this collection truly delivers the best of both worlds.
The even better part is that the entire range is available to tennis fans who can buy limited edition sneakers, tees, jackets, and other silhouettes at the brand new retail pop-up that New Balance has built next to the Rod Laver Arena. This range is also available to shop online.
New Balance announced it was to become the Official Performance Apparel and Footwear Provider of the AO back in December. The resulting kit is boldly unique and stylish at first sight but technically superior as well, having been crafted for optimal breathability and absolute endurance.
Indeed, all it takes is one look at the average tennis match to know that a player’s on-court get-up is nearly as important as their racket and that the ability to remain agile and comfortable across numerous sets can make the difference between winning and losing. It was with that notion in mind that New Balance crafted their latest collection – from high-end performance tanks to flexible footwear to graphic tees, polos, hoodies, and jackets, each silhouette pushes the very boundaries of sports fashion.
Regarding the latest apparel drop, New Balance Apparel General Manager Jeff Garabedian commented, “Our new AO co-branded line has been created with comfort, durability, and style in mind—made to wear for both athletes on the court to tennis fans across the country. From bold graphics and vibrant colours to clean and classic designs, the AO range caters to diverse tastes. Whether you’re a young fan inspired by the latest trends or a seasoned tennis enthusiast appreciating timeless styles, there’s something for everyone in this exciting collection.”
Man of Many Selects
Man of Many loves it when form and function collide as it does with the New Balance x AO 2024 Collection. If you happen to be attending the Australian Open, you can purchase these latest releases at the New Balance store near Rod Laver Arena. Otherwise, head online to peruse the selection and see what catches your eye. We did that very thing and came back with the following recommendations, which will have you dressed from head to toe.
FuelCell 996v5
This bold footwear gives heads an entirely new reason to turn at the Australian Open or anywhere one might find them. Adorned in the striking colour of true red with white and navy accents, the FuelCell 996v5 matches its vivid aesthetic with high-performance materials to deliver prime style, comfort, and traction across multiple activities and terrains.
Men’s Australian Open Tournament Polo
Crafted from recycled polyester with moisture-wicking technology and a touch of spandex stretch, this special edition polo is effortlessly stylish and ready for all the action you can throw its way. Official AO branding and a discreet zipper inject the perfect amount of detail into its otherwise minimalist framework. On the court or off, prepare to feel as good as you look.
Men’s Australian Open Logo Graphic T-Shirt
This brilliant tee comes available in either blue oasis heather or salt marsh heather with a signature printed graphic design celebrating the exclusive partnership between New Balance and the AO. Its lightweight polyknit construction and NB DRY fast-drying technology will redefine your standards of comfort and performance, no matter what the activity.
Men’s Australian Open Tournament Short
Round out your athletic ensemble with this sleek and high-performance short of lightweight polywoven fabric. Features include an elasticised waistband, internal drawcord, moisture-wicking technology, exclusive logo detailing, and a sculpted pocket that’s been customised to securely hold a tennis ball. Choose between navy and white and then take to the nearest courts.
Sportswear’s Greatest Hits Coaches Jacket
Retro design meets modern material on this eye-popping athletic jacket with New Balance logo detailing splashed across the back. It takes aesthetic cues from heritage coach’s jackets but dials up the performance and comfort by way of satin polyester twill construction and a relaxed fit. Get it in the unmistakable colourway of ginger lemon and wear it across adventures of every variety.
Can you feel the buzz in the air? That’s the sound of nearly a million tennis fans as they cheer on their favourite stars at the Australian Open. New Balance keeps the momentum going with both their exclusive collaboration and also their retail activation outside Rod Laver Arena. Enter this immersive domain to purchase the brand’s latest collection of high-performance tees, sneakers, and other essentials. The range is also available online and at the brand’s flagship stores in Melbourne Central and Chadstone. Get on it!
