The idea of looking back at your best while maintaining a trajectory of model innovation is a challenge for every brand in the footwear industry. New Balance has taken such a challenge head-on, maintaining a sense of retro-futurism with a range of products that speak to a historic past as much as they look forward to the future. You’ll find innovation across the entire model range, but only a few offer a silhouette that takes into account three of the most successful sneakers in its history.
We’ve teamed up with New Balance to giveaway 1-of-5 pairs. Entering is easy via the competition down below. Shift your style.
Introducing the New Balance XC72, a sneaker that accelerates the ‘Shifted’ ethos and defines a new conceptual space by drawing inspiration from one of the brand’s most successful campaigns. Featuring design language taken directly from the XC15/20, 375, and 620, the XC72 combines three of the best and the result is something truly special.
“As with the 327, I took inspiration and specific elements from the past and reimagined them for today’s consumers. This methodology creates a timeless design that we hope will be reimagined, yet again, in another 40 years,” said designer Charlotte Lee.
We’ve teamed up with New Balance to giveaway 5 pairs of XC72’s to shift your style and take it to the next level. Oozing with retro-futurism and a design that looks to the future as much as it looks to the past, entering is easy via the competition window below.
With a retro-future design that looks to the best of the past and influences the direction of the future this is the sneaker that redefines 1970s runners. Boasting enough style to literally shift your own, only one question remains, “will this be the sneaker that New Balance’s future lead designer chooses to imagine in 40-years”? A future classic, we think so. Enter below for your chance to win one of five pairs.
*All colourways featured within the article will be available to shop from the 23rd of October