Bell & Ross has just unveiled the BR05 collection with styles confidently harnessing the energy of the city, its rhythm and richness. Sticking with the trademark round and square geometric shapes and fusing the case and band into one, BR05 is more than a watch. It’s an “Urban Instrument.”
Each of the BR05 styles possesses a 40mm angular case, with polished bevels and perfectly flat satin-finished surfaces. The dial radiates with a subtle sunray finish.
Inside, the BR-CAL.321 mechanism is wound by a 360-degree oscillating weight, open-worked to allow the movement to be admired in full. Functions include hour, minutes, seconds and date. BR05 is also water-resistant to 100m.
The alternating satin-finished and polished surfaces of the case are also found on the flexible steel band. Or, the new collection is available with a ribbed rubber strap, for a stylish alternative.
Bruno Belamich, Co-Founder of Bell & Ross’, said the fused case brings back a classic approach to watch design. “This integration of case and bracelet is not only in line with the brand’s visual identity, but it also brings another dimension to the watch,” he said.
“The first link forms part of the case. This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.”
BR05 will be available in silver grey, navy blue or deep black colourways. An additional style with a skeleton dial and mechanism is limited to 500 examples while an 18 karat rose gold version rounds out the collection.
Thanks to its integrated design, robust comfort and meticulous finishes, Bell & Ross has debuted what will surely be another loyal ally for any active, urban lifestyle.
“It is ideal for the man about town eager to face the challenges of modern life and in control of time and his own destiny.”