Jaeger LeCoultre Reverso Grande is a Square Peg in a Round Hole

The Jaeger LeCoultre Reverso Grande is being released to mark the 85th anniversary of the Reverso. The first Reverso hit the market in 1931, which actually predates the Jaeger LeCoultre name. Before that, famed French watchmaker Edmond Jaeger and collaborator Jacques-David LeCoultre had kept their companies separate. In 1937, the companies would merge, but by then the Reverso had already come into existence.

In 1930, Cesar de Trey approached LeCoultre about creating a watch that could survive sports, especially Polo. Working with Rene-Alfred Chauvot, LeCoultre and Trey came up with a watch that could slide on its base and flip over on itself, thus protecting the delicate crystal. The rectangular design didn’t come until Trey and LeCoultre began making movements that would fit by using parts made by specialists. Soon after, the Art Deco movement started to wane, and the rectangular design was abandoned. The Reverso saw a resurgence in 1982, when Jaeger LeCoultre introduced the Reverso II. Many iterations have been made since, and the Reverso continues to be a favorite choice both for the field of play and the elegant night out.

The Reverso Grande is a revival of that design and features civil, sidereal, and perpetual time. Made with a white gold case, the mechanical movement includes 642 parts. The watch is a manual winder with a 48-hour power reserve. The Reverso Grande will be limited to just 30 pieces.

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