To celebrate the release of its Stealth Military Watch, Casio G-Shock partnered with BMX champ and brand ambassador Nigel Sylvester for a sweet promo video that proves marketing doesn’t always have to be lame. The video captures Sylvester cruising around his stomping ground of New York City, offering a rare glimpse into his life, as well as his drive, resilience, and determination to be the best.
“I wanted to show the parallel of my gritty, tough New York and its vibrant energy to the G-Shock Stealth Military Collection,” says Nigel. The man behind the camera is professional photographer and videographer, Ill Gander who has also worked on campaigns for Killspencer and Air Jordan.
The film offers a glimpse of the Stealth Military Collection which is available in three colourways: Black with khaki accents, green with orange accents and grey with blue. The DW6900LU Stealth Military collection revives one of G-Shock’s heritage round case designs.
The watches are built with G-Shock’s legendary structure of shock resistance and an impressive 200M water resistance. They feature an EL backlight, flash alert, multi-function alarm, 1/100th-second stopwatch and countdown timer, and 12/24 formats – all in a 50mm case. You can pick up one of these bad boys right now for just $99.
Be sure to see our list of the top 20 tactical military watches. Spoiler: Casio G-Shock made the cut.