It started as an April Fool’s joke, but Teslaquila may become a reality after all. Tesla officially filed a trademark application with the U.S. Patent and Trademark office for “Teslaquila.” This is actually Tesla’s first trademark filing for 2018. The trademark is described as a “distilled agave liquor” and as a “distilled blue agave liquor.” The filing isn’t a guarantee that there will be a Teslaquila on the shelves soon, or anytime for the matter, but it does state that Tesla has an “intent to use” the term. Evidently, Tesla had previously applied for a trademark in Jamaica, and is using that filing as an assertion for a U.S. priority date. It’s a smart move as the patent office will use the Jamaican date as the date for the mark, preventing others with later dates from filing.
The April Fool’s joke was a Twitter posting from Musk stating that the electric car company was bankrupt. Musk claimed that he had been found “passed out against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.”
It’s entirely possible that this filing is just a preventative measure to keep others from getting the name, but who can blame Tesla from protecting its brand? Besides, there’s still the chance that there might just be a Teslaquila one day.