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Best EOFY Sales 2023 | Image: Man of Many

EOFY Sales 2023: Great Deals on TVs, Laptops and Headphones

With the end of financial year (EOFY) officially landing on June 30, some of the biggest retailers in Australia are already prepping for a massive sales period. EOFY deals represent the ideal time for brands to clear out old stock and make way for new season gear, but more importantly, it’s a time for you to make the most of your tax return. If you are looking to shop the best EOFY sales 2023 has to offer, across tech, fashion, mobile phones, smart watches, homewares and accessories, we’ve got you covered. Keep reading for all the EOFY savings you need to know about.

Our Top Picks for EOFY Sales

While other sales periods focus on fashion and apparel, end of financial year marks a welcome return to tech deals. We’ve rounded up our favourite EOFY sales across tech, audio and entertainment, giving you more excuses to elevate your home office, work life, or down time. Here are the EOFY sales and deals to look out for this tax time. 

Emma sleep mattress
Emma Diamond Hybrid Mattress | Image: Emma Sleep

Emma Sleep’s Flagship Emma Diamond Hybrid Mattress – 55% off

Experience a restful sleep on a top-tier mattress that combines exceptional value and quality. Introducing the Emma Diamond Hybrid Mattress, expertly crafted to alleviate back pain and maintain optimal temperature control. This remarkable mattress is uniquely designed with adaptive comfort foam and pocket springs, ensuring a customized fit that conforms perfectly to your body. Best of all, as part of the brand’s EOFY sales promotion, you can now purchase the flagship mattress for a whopping 55% off in Australia. Say goodbye to restless nights and embrace the ultimate in comfort and support.

LG TONE Free T90 Earbuds | Image: LG
LG TONE Free T90 Earbuds | Image: LG

LG TONE Free T90 Earbuds – 20% off

No EOFY sales round-up is complete without a mention of LG. As one of the top brands in the tech space, LG is serving up discounts across its entire range of products, however, we’ve narrowed it down to the best deals. For its EOFY sale 2023, we recommend taking a look at the T90 wireless earbuds. The top release in LG’s Tone Free range, these audio accessories feature functional elements such as Plug & Play and UVnano cleaning technology. Designed to be worn on the move, the T90 earbuds are the world’s first wireless earbuds to support Dolby Head Tracking, delivering unparalleled audio immersion ideal for content viewing and gaming. Best of all, for LG’s EOFY sale this year, you can score a cool 20% off the tech accessories.

Image: Uber Eats
Image: Uber Eats

Uber One – Multi-Million Dollar Pool of Savings

Uber One’s first-ever EOFY sale has kicked off, with the united membership program (which features Uber and Uber Eats) offering a massive amount of savings and discounts across a pool of deals. Uber One members can save up to $200 on exclusives during June, on top of the usual benefits like $0 Delivery Fees. With the EOFY sale 2023, customers can also take advantage of savings from grocers like Coles, Woolworths Metro, IGA, Spudshed and QE Foodstores and special offers from neighbourhood liquor stores. Finally, as a unified membership linking Delivery and Mobility, Uber One members are able to claim $15 off a Reserve trip and 20% off Uber Pool and Uber Comfort trips during June. Who could have thought one of the best EOFY sales Australia has to offer would come from Uber?

Apple Airpods Max | Image: Apple
Apple Airpods Max | Image: Apple

Apple Airpods Max – $180 Off

Want to take a whopping $180 off Apple Airpods Max? For EOFY 2023, you can do precisely that! The premium-grade headphones are down to just AUD$718 courtesy of Amazon’s EOFY sales promotion, meaning you can get Active Noise Cancellation, Transparency mode, and Spatial audio with dynamic head tracking cheaper than ever. EOFY sales don’t get much more exciting than this!

Samsung Galaxy Tab S8 Series | Image: Samsung
Samsung Galaxy Tab S8 Series | Image: Samsung

Samsung Galaxy Tab S8 Series – 25% Off

If you’re looking for inspiration on how to spend your tax return, we suggest taking advantage of Samsung’s EOFY deals. This financial year, the tech giant is offering major discounts and deals across a range of its office product ranges and accessories, however, our top pick is the Galaxy Tab S8 Series. Over the EOFY sales period, Samsung is offering a bargain 25% off stock, so you can grab a premier-grade tablet loaded with features like Auto Framing, Clip Studio paint and a brand new S pen ready for the new financial year. How’s that tax return feeling now? 

The Work from Home Desk | Image: Koala
The Work from Home Desk | Image: Koala

Koala – Up to 30% Off Sitewide

It’s no secret we love Koala for its broad range of ultra-comfy mattresses, but for its EOFY season sale, the Aussie success story is serving up savings across the whole portfolio of products. Between June 16 and June 30, Koala is serving 30% off desks, chairs, tables, sofa beds, homewares and of course, mattresses. This is one end of financial year sale you don’t want to miss!

LEGO Technic NASCAR Next Gen Chevrolet Camaro ZL1 42153 | Image: Myer
LEGO Technic NASCAR Next Gen Chevrolet Camaro ZL1 42153 | Image: Myer

LEGO – 20% Off at Myer

Got some downtime and want to do a bit of mindful building? Myer is offering huge discounts on a number of leading brands this end of financial year. If you ask us, the best deals are on gaming and toys, with Myer plugging a cool 20% off its full range of LEGO, so you can block til you drop. With great prices and big discounts on classic kits like the Indiana Jones Fighter Plane Chase and the Star Wars Emperors Throne Room kit on offer, you’ll be sure to find a top deal that suits you.

Apple iPhone 14 | Image: Apple
Apple iPhone 14 | Image: Apple

The Good Guys EOFY Deals

As one of the biggest tech retailers in Australia, it’s no surprise that The Good Guys has got its EOFY sale sorted. With tax time deals on mobile phones, home internet solutions, desktop PCs, laptops and even a stellar Apple iPhone deal, it’s hard to go past The Good Guys EOFY deals for value. In terms of laptops, we definitely recommend checking out the LenovoOYoga Slim 7 Pro EVO 14″, which is down to just $999 and the HP 14″ i3 laptop that you can grab for a bargain $599. In terms of mobile phones, The Good Guys has deals on the Nokia C02 2, OPPO Find X5, Apple iPhone 13, Apple iPhone 14, Samsung Galaxy S23.

HUAWEI Band 7 | Image: Amazon
HUAWEI Band 7 | Image: Amazon

HUAWEI Band 7 – $89 (44% Off)

For fitness lovers, the HUAWEI Band 7 is going for a ridiculous 44% off, down to just $89. For that price, you’ll get one of the top smart watches on the market, capable of SpO2 and heart rate monitoring, along with the awesome TruSleep2.0 tracker. This handy little feature identifies six major sleep-related issues, so you can rest easy knowing that you’ve got a good deal. HUAWEI is also offering top deals and great savings on a huge range of its other tech products, from mobile phones to headphones. If you want to score tech deals this year, HUAWEI’s EOFY sale is a great way to make the most of your tax return. 

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Belkin SoundForm Immerse Wireless Noise Cancelling Earbuds | Image: Belkin
Belkin SoundForm Immerse Wireless Noise Cancelling Earbuds | Image: Belkin

Belkin SoundForm Immerse Wireless Noise Cancelling Earbuds – Save $89.99

With a huge range of great deals across its stellar lineup of tech accessories, Belkin’s end of financial year sales event is a must-hit. For us, the best deals in the promotion focus on the brand’s collection of audio products, namely the SoundForm Immense earbuds. Featuring hybrid active noise cancellation, three microphones in each earbud and 31 hours of battery life, these earbuds are a seriously enticing product. Better yet, with the brand’s EOFY sales promotion, you can cop huge savings with these killer audio accessories going for a whopping AUD$89.99 off.

Best EOFY Sales

To help you spend your tax return in the best way possible, we’ve curated a selection of the best EOFY deals for 2023. Here you’ll find crazy tax time deals and discounts on everything from Tech, Mobile Phones, Fashion, Food, Wine & Liquor, all the way through to Home & Living, Health & Beauty, Kids, Toys & Pets and Sports & Leisure, Trending and Local Businesses. Here is a list of the best EOFY deals 2023 has to offer.

EOFY Electronics and Tech Deals

There are major savings to be had across a wide number of retailers in the electronics and entertainment space this EOFY. Whether you are chasing top deals on laptops, bargain accessories or huge savings on mobile phones, now is the perfect time to take advantage. The annual tech sale offers a chance to score top products from your favourite brands for cheap, with Samsung deals and HUAWEI sales being two of the biggest. Here are the best EOFY sales for tech in 2023.

Shop EOFY Deals on Fashion and Clothing

Time to up your wardrobe game. The best EOFY sales on fashion have arrived with everyone from Vans and adidas to ASOS and THE ICONIC dishing up massive deals across their ranges. While end of financial year sales events are generally focused on home office and tech deals, in recent years, we’ve seen more apparel brands jump on board. Here in Australia, the best deals will generally come from third-party retailers attempting to clear end of season stock and sale items. Check out our guide to the best clothing EOFY sales below. 

General EOFY Sales

For brands offering deals across a range of different categories, we’ve lumped them into the General Deals category for this year. Retailers such as Dyson and sexual wellness brand Lovehoney have EOFY deals and prices on a bunch of great products, so it’s worth checking out the daily deals for each respective shop.

EOFY Home Office Deals

If you operate a business from your kitchen and want to spruce up the home office, EOFY is the perfect time to do it. A number of the biggest retailers in Australia have announced major savings across a lot of home office furniture, meaning you can redecorate the workspace without breaking the bank. Here are the best EOFY deals to keep an eye out for this tax time.

EOFY Deals on Homewares

End of financial year also marks the perfect time to fix up a few things around the home. If you are looking to purchase new home appliances, score big savings on a robot vacuum, improve your outdoor furniture or simply get started on some gardening projects, these shop deals on homewares will have you sorted. Here are the best deals and sales events to look for this end of financial year.

What is EOFY?

The financial year is a time period used for tax purposes. In Australia, the new financial year starts on July 1 and finishes on June 30, at which point, businesses close their books and begin sorting the tax time paperwork. The proceeding four months is then opened for individuals and organisations to lodge a tax return to the Australian Taxation Office (ATO website), which then determines if you receive a refund on payments made over the year.

What are EOFY sales?

Over the past 30 years, the EOFY sales period has become a tradition in Australia, much like Boxing Day and Click Frenzy. With businesses looking to finalise their sales and figures for the fiscal year, a number of retailers will heavily discount products in the lead-up to June 30. These EOFY deals apply pretty much across the board, with bargains available on smaller tech, fitness and homewares products, alongside big-ticket items such as cars and you can even score appliances online.

Despite the recent cost of living concerns, new data has suggested that EOFY 2023 will remain an integral sales period. A study commissioned by global e-commerce platform eBay found that almost 45 per cent of Aussies wait until sales moments like EOFY to buy non-essential items, with over 55 per cent spending half or more of their EOFY budget on fueling their passions.

The research found the most popular passions customers in Australia plan on investing in this EOFY sales period:

  • Upgrading the home/office (35%): The most searched furniture terms during end of financial year 2022 were bedside tables, coffee tables and desks
  • Holidays and travel (30%): Eye masks, suitcases and travel pillows topped travel searches during last year’s June sales events
  • Baking & cooking (25%): Air fryers, cake toppers and chocolate moulds topped cooking searches in June 2022.
  • Fitness and wellness (30%): For the EOFY sales period in 2023, new equipment, smart watches and apparel will prove to be a major selling point as Aussies gear up for the Summer months.
  • Beauty and self-care (20%): Beauty and self-care products continue to grow in popularity, following the consistent trend observed in the wake of the global pandemic. Expect to see huge savings across this category as the EOFY sales events kick off.

When Do End of Financial Sales Start?

While the official end of financial year date is June 30, some of the largest retailers in Australia, such as The Good Guys, The North Face and Michael Kors have already started their EOFY sales promotions. These EOFY deals generally run for a period of two weeks, ending in early July, however, some may finish earlier. As a result, it’s important to get your EOFY sales shopping in early.


When is EOFY?

For Australians, the end of the financial year is June 30. This midway point of the calendar year signals the start of a new FY24.

When do EOFY sales start?

Unlike other sales events, end of financial year deals do not have a specific start of end date. Certain retailers, such as The Good Guys, JB Hi-Fi and Samsung, started their EOFY sales in early June, with many running until early July.

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Nick Hall

Nick Hall

Nick Hall is an award-winning journalist and the current Editor-in-Chief of Man of Many. With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is a former Mumbrella Publish Awards ‘Editor of the Year’ and B&T's ‘Best of the Best – Journalist’ category winner.

Prior to working at the men’s lifestyle publication, Nick spent two years as a journalist with Inside Franchise Business, focusing on small business, finance and legal reporting.