$9,600 ‘Byakuya’ Ice Cream Scoops Up Guinness World Record
If you’re looking for a scoop of luxury that will melt your wallet, we’ve got you covered. Move over Messina, Byakuya has taken the crown and the Guinness World Record for being the most expensive frozen treat on the planet. Created by the innovative ice cream brand Cellato, this frozen delight comes with a jaw-dropping price tag of JPY 873,400 (AUD $9,600) per serving, leaving no doubt that it’s a dessert fit for royalty and the ultra-wealthy.
But what on earth could possibly justify such a princely sum? Spoiler alert: it’s the exquisite ingredients! Byakuya is made from white truffles sourced from Alba, Italy, the finest Parmigiano Reggiano cheese and there’s even the residue of sake fermentation, known as sake lees, which adds a surprise twist to the overall flavour.
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New record: Most expensive ice cream – JP¥873,400 (£5,469; €6,211; $6,696) made by OMER in Japan.
The ice cream includes edible gold leaf, white truffle and natural cheeses 🍨 pic.twitter.com/kaJOACEear
— Guinness World Records (@GWR) May 18, 2023
Cellato says that we’re dealing with gelato and not regular ice cream. “Byakuya” translates to “white night” in Japanese, paying homage to its most remarkable ingredient. In addition to the white truffle, you’ll also find two types of cheese, which add an extra layer of creamy decadence. And just when you thought things couldn’t get any fancier, the ice cream even happens to contain edible gold leaf, shimmering with pure indulgence. There’s even sakekasu, a paste-like creation born from the art of sake-making, infusing this luxurious ice cream with a touch of Japanese mystique.
Cellato’s aspiration extended beyond creating the most expensive ice cream and the goal was to masterfully blend European and Japanese ingredients within a frozen delicacy. To accomplish this, the company enlisted the expertise of Tadayoshi Yamada, the head chef at RiVi, a restaurant in Osaka known for its imaginative fusion cuisine. According to a Cellato representative, the development of this extraordinary creation spanned over 1.5 years, involving numerous “trials and errors” to perfect its flavour. “It took us over 1.5 years to develop, with a lot of trials and errors to get the taste right. Achieving a Guinness World Records title made the effort all worth it,” Cellato’s representative remarked.
Participants who had the privilege of sampling the ice cream described being instantly greeted by the enticing aroma of white truffles, filling their mouths and noses, which was followed by the delightful combination of “complex and fruity flavours” derived from Parmigiano Reggiano cheese. The tasting experience culminated with the lingering taste of sake lees. As an extra scoop of delight, ice cream buyers will be treated to a handcrafted metal spoon designed to amplify their dessert escapades. Currently, Byakuya is on sale only in Japan and can be delivered directly to consumers.