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Over 2.6 Million Woolies Mud Cakes are sold yearly, equating to 5 mud cakes every minute. This “soft, gooey and oh-so-chocolatey” cake has the texture of a barely cooked pancake, a flavour that reminds us of those knock-off Cadbury Easter Eggs your grandmother gives you and icing that often looks like plastic. Still, my giddy aunt, are these things delicious?! It’s a national treasure, and Woolworths Chief Cake Maker Laura Mcleod has cooked up something special for Halloween.
You’re looking at a 600g Pumpkin Spice Mud Cake, available in all stores and online for $7 for a limited time from Wednesday, October 16th, 2024.
RELATED: Here’s the truth behind Woolworths’ mud cake controversy.

Now, we despise the idea of Halloween in Australia as much as the next person, but something must be said for a cake that promises all that Woolies Mud Cake goodness with a twist of warm cinnamon and nutmeg. Like all good Mud Cakes, it’s topped with a chocolate ganache.
“Our latest Mud Cake innovation, the Pumpkin Spice Mud cake, is inspired by the growing global love for pumpkin spice flavours, especially around Halloween,” said Woolworths Chief Cake Maker Laura Mcleod. “We’ve seen this trend resonate strongly with Australians year after year, which is why we know this delicious new flavour will be a Halloween hit.”
We’re addicted to those Starbucks Pumpkin Spiced lattes, and this Woolworths Pumpkin Spice Mud Cake is shaping up to be the perfect food companion. Now, all we have to do is get our hands on one when the 600g Pumpkin Spice Mud Cake goes on sale in all stores and online for $7 for a limited time from Wednesday, October 16th, 2024. Let’s get spicy!

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