Inside Ferrari’s Insanely Luxurious Australian F1 Party
What more could you have wanted from Sunday’s Australian F1 Grand Prix? Albert Park was littered with wheel-to-wheel action, red flags flying all over the place, and even teammates crashing like they were auditioning for a demolition derby. Honestly, if there was any more excitement, my heart would have exploded.
But hold on a minute. As much as I enjoyed the adrenaline rush, Ferrari has left me feeling a little bit like a jilted lover. And no, I’m not talking about Lerclerc and Sainz failing to acquire any points on the track. I had the privilege of attending Casa Ferrari on race day, their exclusive hospitality venue, and now I feel like I’ve been spoiled for life. It’s like flying business class and getting champagne on arrival, then going back to economy – it’s just not the same, is it?
I guess they could always invite me again next year…
“A Tuscan Villa-inspired home for our Ferrari clients and enthusiasts” – Jan Hendrik Voss, President of Ferrari Australiasia.
Casa Ferrari has quickly become a beloved institution in Albert Park, with locals and visitors alike flocking to the vibrant pop-up venue. Despite its popularity, it may come as a surprise to learn that it’s a relatively new addition to the area. In fact, the idea for the space was born out of the unique circumstances of our post-pandemic world. As the world slowly emerged from lockdowns and restrictions, the Ferrari brand saw an opportunity to create a space that celebrated life, vibrancy, and the joys of gathering together.
“The whole reason we came up with the Casa Ferrari concept last year was to bring everybody back together after the two-year COVID hiatus,” said President of Ferrari Australasia, Jan Hendrik Voss. “And it was a big success. So we decided to do it even bigger and better this year and I think we’ve accomplished that goal for our Ferrari family.”
Inside ‘Casa Ferrari’
As I sauntered into the magnificent Casa Ferrari 2.0, I couldn’t help but feel like I had stepped into a dreamland of opulence and grandeur. Boasting three floors of sheer luxury, I felt like a kid in a candy store, but instead of sweets, the place was overflowing with lavishness. From the sweeping views of the track to the top-notch food and beverages, Casa Ferrari was the perfect place to pamper yourself silly while enjoying the best driving the world has to offer. Would you really expect anything less from the Italian luxury auto manufacturer?
Walking down to the front lawn filled with lounges and chairs, I was greeted by canapes and the refreshing taste of an Aperol Spritz. As I turned the corner, I was delighted to find a barista expertly crafting coffee while another stall boasted four different flavours of authentic gelato, available all day. I must admit, I couldn’t resist indulging in a few scoops before lunchtime – after all, when in Rome…or Melbourne, right?
If you’re impressed by what you’ve seen so far, just wait until you hear about the DJ’s set. From the way people were dressed to the way they moved, it was clear that this was a crowd that appreciated the finer things in life. But even the most discerning of individuals couldn’t resist the allure of the music and the irresistible beats that filled the air. I can honestly say that I’ve never witnessed such a display of high-end fashion and designer outfits gyrating and bouncing along with the music.
And what better way to complement the high-octane energy of the event than with the latest 4-door Ferrari model, the Purosangue, on display on the party lawn. Guests at the event could feast their eyes on this stunning beauty up close and personal before it hits the roads of Australia. Sitting inside the car, The Purosangue is truly a sight to behold, with its sleek yet striking aesthetic. It’s the perfect embodiment of luxury and performance – just like the F1 event itself.
Although it was one of the most incredible experiences of my life, it will be difficult to return to general admission after this. Check out more images below.