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Swiss

Switzerland is home to some of the most prestigious watchmakers on the planet. Explore Swiss brands such as Rolex, Omega, TAG Heuer, Audemars Piguet, Breitling, IWC and Patek Philippe, along with news, releases and guides from the beating heart of haute horlogerie.

The Latest Swiss

Rolex watches 2025 lineup includes a green GMT-Master II, gold Daytona, and platinum Day-Date.

What Rolex Shortage? the Top 10 Swiss Watch Brands Revealed

Breitling Chronomat B01 42 watch with silver dial and black rubber strap on dark textured surface.

The Breitling Chronomat B01 Releases You Can Only Get Down Under

Raymond Weil Freelancer Pilot Flyback Chronograph with green dial and brown leather strap on black background.

Raymond Weil’s New Freelancer Pilot Flyback Chronograph Flies Under the Radar

Tissot PRX Powermatic 80 watch with blue dial and red accents, set against a dark background.

Tissot’s Powermatic PRX 35mm Is Compact and Versatile

Lincoln Younes wearing a Panerai watch, resting his head on his hand, with a large watch face backdrop.

Discover Panerai Watches with Australian Actor Lincoln Younes

24 Swiss Articles Published

Tudor Black Bay watches with red bezels displayed on black and silver bracelets against a red and black background.

Tudor Expands Its Ever Popular Black Bay Family and Unveils Two New Royal Models

Baume & Mercier Riviera watch with blue dial and strap worn on a person's wrist against a grey background.

Baume & Mercier Unveils Two Stunning New Additions to the Riviera Family

Tissot Chemin des Tourelles watches with silver bracelets on a dark gradient background.

Tissot’s Chemin Des Tourelles Is an Age-Defying Classic with Generational Appeal

Vacheron Constantin Métiers d’Art Villes Lumières watch with a black leather strap and intricate Sydney map dial.

Vacheron Constantin Unveils Sydney-Exclusive Tribute Model for One Special Reason

Audemars Piguet Royal Oak RD#3 watch with a purple dial and flying tourbillon, set against a black background.

Audemars Piguet Royal Oak RD#3 Packs a Flying Tourbillon into a 37mm Case

Mido Ocean Star 200C Titanium watch with black dial on a textured metal surface, sailboat in the ocean background.

MIDO’s Titanium Ocean Star Is a No-Nonsense Swiss Dive Watch Without the Price-Tag

Oris Big Crown x Cervo Volante watch with green dial, silver case, and brown leather strap in side view.

Oris Big Crown X Cervo Volante Is Serious Value for Money

Blancpain Villeret Complete Calendar watch with blue dial and moon phase, gold case, black background.

Swiss Watchmaking Meets Aussie Gastronomy

Alexander Venacci watch with black dial and silver bezel on wrist, featuring a green woven strap.

ALEXANDER VENACCI Swiss Made Automatic Watches at Unbeatable Prices

H. Moser & Cie watch with blue gradient dial on wrist wearing a dark coat.

INTERVIEW: H. Moser CEO Bertrand Meylan on Going Against the Grain

The 5th Swiss watch with brown leather strap and green dial on a reflective black surface.

The 5th Offers Swiss Watches at an Insane Price Point

IWC Big Pilot's Watch Edition "Right Hander" on wrist with green jacket, cockpit controls in background.

IWC’s New Big Pilot’s Watch Edition “Right Hander”

Monta Oceanking watch with black dial and stainless steel bracelet on a dark textured background.

31 Best Watch Boutique, Independent and Microbrands

Richard Mille watch with blue case and intricate skeleton dial on black background.

The Wind Up – Watch News #36

Baume & Mercier watch with black leather strap against a sparkling brown background.

The Wind Up – Watch News #33

Tudor Pelagos watch face close-up showing black dial, luminous markers, and date window at 3 o'clock.

The Wind Up – Watch News #32

Raymond Weil chronograph watch with black dial, red accents, and stainless steel case on a black background.

The Wind Up – Watch News #30

Longines watch with black leather strap resting on a leather surface, softly lit with a lantern in the background.

The Wind Up – Watch News #29

Roger Dubuis Excalibur watch with skeleton dial and red accents, showcasing intricate mechanics.

The Wind Up – Watch News #28

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30+ Best Gifts for Men: Ultimate List of Gifts for Him

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Man of Many Father's Day Gift Guides banner with blue background and two wrapped gifts.