Samsung just made it that much easier to live vicariously through technology with the unveiling of their new and improved Gear 360 camera. In addition to signature 360-degree viewing angles, the camera brings with it an upgraded lightweight design, 4K videos, 15-megapixel photos and a new tier of compatibility with devices from other brands. It’s an efficient, slightly adorable gadget developed in direct response to the current live-streaming craze and the perennial demand for better performance and usability from our devices.
The design of the Gear 360 is one of the utmost accessibility. Physically the gadget resembles those electronic facial cleansers your girlfriend uses–in terms of bulk the camera is lighter and just as mobile. Such swift mobility means you can take the device essentially anywhere, though it’s assuredly a domesticated product and not sporty in concept (in other words it’s not a GoPro).
With the new Gear 360, Samsung also stepped things up in terms of clarity. Enabling such premium resolution from the camera’s dual fisheye lenses are 8.4-megapixel image sensors and Bright Lens F2.2. In addition to elevated picture and video quality, the Gear 360 emphasises usability, meaning it’s not just for tech heads anymore. Users will have the ability to view and edit content by way of various viewing modes and editing tools. Those editing tools include filters and effects as well, meaning as always that reality is yours to completely manipulate.
However, the arena Samsung arguably aims to conquer most is that of live streaming, which is now available in 2K resolution. Accordingly, the Gear 360 makes it an absolute breeze to share premium live content through the 360 Social Live Broadcast platform or to upload that content onto Samsung VR. If you’d like to step outside the Samsung ecosystem, that’s no problem, whereas Gear 360 also allows for direct uploading onto platforms like Facebook and Youtube.
In keeping with this theme of spreading the love, you can now sync your Gear 360 camera with third-party accessories. That means the camera isn’t just compatible with Samsung flagship devices like the new S8 and S8+ Galaxy smartphones, but iOs devices like iPhone 7 and then Windows and Mac computers as well.
“As consumers turn more to video to share their experiences, we want to deliver accessible and innovative products to make digital content easier to create, share and stream,” said Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications at Samsung Electronics. “The updated Gear 360 will continue to expand the horizons of what consumers can experience and share.”